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Sumo-月光浴-(moonlight Bath) Bath Salt by KEIKO AKATSUKA

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Editor Frank Scott (FS) from DesignPRWire has interviewed designer KEIKO AKATSUKA (KA) for A' Design Awards and Competition. You can access the full profile of KEIKO AKATSUKA by clicking here. Access more information about the award winning design SUMO-月光浴-(Moonlight Bath) here.



Interview with KEIKO AKATSUKA at Thursday 21st of April 2016

FS: What is the main principle, idea and inspiration behind your design?
KA: I designed this product with idea how people can feel power from Moon, space, and mineral resources.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KA: Strength, catchy and unique against other bath salt products.

FS: What are your future plans for this award winning design?
KA: Expanding the market of this product over the other countries and world where has different cultures.

FS: How long did it take you to design this particular concept?
KA: Idea came up kind of quick. So maybe 2 weeks or so.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KA: Actually it is commissioned. But my client let me free to design with my inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KA: Yes, I just designed for this product. So my client is producing and putting into market in near future.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
KA: No, just by myself.

FS: Who is the target customer for his design?
KA: All ages between younger and adults.

FS: What sets this design apart from other similar or resembling concepts?
KA: I think my concept is quite new.

FS: How did you come up with the name for this design? What does it mean?
KA: SUMO is existed already as a brand name, and SUMO means ''Super Monument''.

FS: Which design tools did you use when you were working on this project?
KA: Adobe Illustrator

FS: What is the most unique aspect of your design?
KA: Logo and also linked to the design, used special Japanese traditional paper and unique printing technique.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KA: No, but I always discussed with my client and printing company.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KA: No, my original.

FS: What are some of the challenges you faced during the design/realization of your concept?
KA: Again, I focused to design this unique and catchy for customers.

FS: How did you decide to submit your design to an international design competition?
KA: My respected designer was a winner in past competition, that made me to challenge for an international design competition.

FS: What did you learn or how did you improve yourself during the designing of this work?
KA: Especially, printing technique. I learned many type of printing ways.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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