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Jae Murphy Corporate Identity by Luka Balic |
Home > Winners > Design #33090 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
LB: I was inspired by light and shadow play that defines the objects in negative space and make "uncommon view of the commonplace" which is client's slogan.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
LB: I wanted to create something different, eye-catchy and unusual to make the client stand up against competition and to represent her slogan the best way.
FS: What sets this design apart from other similar or resembling concepts?
LB: While making a research I reviewed hunderds of photographer's identities and none of them use shadows and negative space this way.
FS: What are some of the challenges you faced during the design/realization of your concept?
LB: Creating a negative space logo is hard enough. Embedding initials J, M, camera and tripod together while keeping it simple and natural, was the biggest challenge.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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