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Cell Coffee Table by Anna Moraitou |
Home > Winners > Design #32259 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AM: I was inspired by a chess game and the alternation of white and black boxes. The idea was each one of these boxes to have a different size and colour so to set apart little things that usually are spread around our living room.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AM: I wanted this piece of furniture to interact with the room it would be placed in, by repeating these boxes on the wall or on the side.
FS: What are your future plans for this award winning design?
AM: To sell or lease the production rights, or sell it separately to individuals. I plan to use this award to promote other designs as well.
FS: How long did it take you to design this particular concept?
AM: This was a brainstorming idea and the drawings came out very quickly. I would say a couple of weeks.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AM: This design was commissioned by a family, looking for a "pop" coffee table with storage space. Since it was supposed to be placed inside a small apartment, it had to be mobile and compact.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AM: I plan to sell or lease the production rights.
FS: What made you design this particular type of work?
AM: The fact that most of coffee tables where either "boring" or non-functional.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AM: Ι am a member of a creative designing team - desarch architects - and we influence each other.
FS: Who is the target customer for his design?
AM: Individuals or preferably manufacturing companies that would like to buy or rent the production rights.
FS: What sets this design apart from other similar or resembling concepts?
AM: The fact that there are different hidden cabinets of different size and colour, to put little objects or paper separated.
FS: How did you come up with the name for this design? What does it mean?
AM: It actually consists of "cells". Each cell corresponds to a different need, a different storage area, of different size and colour. Colours interact with each other and with the space they are placed in.
FS: Which design tools did you use when you were working on this project?
AM: My sketchbook, design cad software and a colour palette.
FS: What is the most unique aspect of your design?
AM: The colour interaction.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AM: With a carpenter.
FS: What is the role of technology in this particular design?
AM: none
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AM: nothing
FS: What are some of the challenges you faced during the design/realization of your concept?
AM: nothing
FS: How did you decide to submit your design to an international design competition?
AM: After the positive comments and feedback I had, while it was exhibited during a design exhibition in Greece. I thought it should be presented internationally.
FS: What did you learn or how did you improve yourself during the designing of this work?
AM: I got more extrovert, I learned to exhibit my work.
FS: Any other things you would like to cover that have not been covered in these questions?
AM: no
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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