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Diy Rembrandt Press Printing Press by Bill Ritchie |
Home > Winners > Design #32121 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
BR: Rembrandtshuis etching press
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BR: We wanted a working model, a miniature of a 17th Century etching press.
FS: What are your future plans for this award winning design?
BR: We plan to incorporate the working model into a multimedia game.
FS: How long did it take you to design this particular concept?
BR: Eighteen months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BR: The concept was an inspiration pursuant to a serious hybrid learning game.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BR: We plan to develop the manufacturing and production concurrently with the game mechanic.
FS: What made you design this particular type of work?
BR: Our passion for educational games and toys related to the art and history of printmaking.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
BR: No.
FS: Who is the target customer for his design?
BR: Parents who seek educational and fun games related to art and technology.
FS: What sets this design apart from other similar or resembling concepts?
BR: The multimedia aspect, our intent to make a toy the assembly of which develops transferable skills and, when assembled, merges into new technologies such as web-based activity.
FS: How did you come up with the name for this design? What does it mean?
BR: "Wee" refers to the Anglo-Irish expression of something tiny, "Woodie" refers to the fact the press is almost entirely wood material, and "Rembrandt" refers to one of the stellar artists in history who used a press of the design - and the reconstructed and functioning press at Rembrandshuis Museum, the Netherlands.
FS: Which design tools did you use when you were working on this project?
BR: We used CNC routing machines and conventional wood shop tools, plus computer graphics software and laser printers.
FS: What is the most unique aspect of your design?
BR: That it represents printing technology, education and design for mechanical self-replication
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BR: As a team we collaborated, bringing our specialized skills in academic and mechanical engineering to bear on the design.
FS: What is the role of technology in this particular design?
BR: Technology will permit mass customization of the design and semi-automated production for the market.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BR: Analysis included displaying the design in CNC demonstrations to wood workers and included families with children, giving them models to try out at home for extended periods.
FS: What are some of the challenges you faced during the design/realization of your concept?
BR: Finding the exact balance of mechanical limitations of the CNC router, software, and types of wood.
FS: How did you decide to submit your design to an international design competition?
BR: Previous year results with another printing press design (2012-2013).
FS: What did you learn or how did you improve yourself during the designing of this work?
BR: Patience and the value of feedback from trial experiences and the importance of long-term planning.
FS: Any other things you would like to cover that have not been covered in these questions?
BR: The place o literature and web technologies related to real products - so-called "Internet of things."
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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