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Place Chair by TANA-Gaetano Avitabile

Home > Winners > Design #30184 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer TANA-Gaetano Avitabile (GA) for A' Design Awards and Competition. You can access the full profile of TANA-Gaetano Avitabile by clicking here. Access more information about the award winning design Place here.



Interview with TANA-Gaetano Avitabile at Monday 14th of April 2014

FS: What is the main principle, idea and inspiration behind your design?
GA: An image, my desire to discover what is behind an object

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
GA: Simplicity

FS: What are your future plans for this award winning design?
GA: Promote myself and my work

FS: How long did it take you to design this particular concept?
GA: About 4 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GA: The inspiration of "Place" was born during a flight

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GA: My wish is that a company is interested to produce my design, in the meantime a prototype is in production

FS: What made you design this particular type of work?
GA: none

FS: Where there any other designs and/or designers that helped the influence the design of your work?
GA: none

FS: Who is the target customer for his design?
GA: I think that my design project could be both for residential and commercial

FS: What sets this design apart from other similar or resembling concepts?
GA: none

FS: How did you come up with the name for this design? What does it mean?
GA: The first time I imagined this project I was in a non-place because it happened during a trip. That’s why “Place” is the name of this chair

FS: Which design tools did you use when you were working on this project?
GA: A pencil, a rubber, a notebook and my PC

FS: What is the most unique aspect of your design?
GA: none

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GA: none

FS: What is the role of technology in this particular design?
GA: Technology is very important in this design because it is the result of three different processes joining together

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GA: none

FS: What are some of the challenges you faced during the design/realization of your concept?
GA: none

FS: How did you decide to submit your design to an international design competition?
GA: To me is very important to share my ideas with people, I need this to understand where my work is going, this is an important part of my creative process

FS: What did you learn or how did you improve yourself during the designing of this work?
GA: Each time I'm designing, a mental process move my pencil and this transform the simple action of drawing into a moment of growth

FS: Any other things you would like to cover that have not been covered in these questions?
GA: none


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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