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Petitana Brand Identity by Anastasia Smyslova |
Home > Winners > Design #29338 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AS: PetitAna - Handmade stuff for chic baby, is a brand of various stuff for babies whose parents want to use for their kids exclusive stuff which created by professional designer (clothes, accessories, furniture, accessories for nursery, toys).
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AS: The project was developed as a private label of the designer. Visual representation is intended to reflect the handcrafted production and exclusiveness items for kids. The hand-lettering name emphasizes the fact that the products are made by hand. The pastel color palette and graceful graphic elements reflect sophisticated designer approach in creation stuff by this brand.
FS: How did you come up with the name for this design? What does it mean?
AS: The PetitAna brand name was inspired by combination of the short form of designer's name Anastasia and french word "Petit" that mean baby, kid, infante.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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