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Less Armchair by Attila Jónás

Home > Winners > Design #28285 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Attila Jónás (AJ) for A' Design Awards and Competition. You can access the full profile of Attila Jónás by clicking here. Access more information about the award winning design Less here.



Interview with Attila Jónás at Saturday 13th of April 2013

FS: What is the main principle, idea and inspiration behind your design?
AJ: About one year ago I wasn't here, where I'm now (at Moholy-Nagy University of Arts and Design). Back then I didn't know what the design is ( I don't say , that I know that now what it really means and how it works) and it was characteristic of me that I was thinking very complicated and my teacher, Szilárd Fecsó, always said that : Less is always more. I didn't understand what it really means, so when I was admitted to my university (MOME at Hungary) I started to build my design-philosophy and the first thought was that motto, what my teacher said. I started to philosophize about it and I formulated all my thoughts about this motto in this armchair.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AJ: Do something very very simple what express my all thoughts.

FS: What are your future plans for this award winning design?
AJ: I want to find a company what likes this armchair and brings it to the real life. That would be fantastic...

FS: How long did it take you to design this particular concept?
AJ: About one month. Doing its presentation, that was the most difficult. Doing the presentation was anther one month. So it was 2 months. It was difficult, because first I wanted to do a 3D model about it, but the renders wasn't realistic. So I did a 1:5 scale model about it.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AJ: I wanted to find my own way in design and build up my philosophy about design.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AJ: I want to sell this design to a company.

FS: What made you design this particular type of work?
AJ: Desire for creation.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AJ: Only design philosophies influenced me, other designs not.

FS: Who is the target customer for his design?
AJ: Everybody who likes simplicity, design and convenience.

FS: How did you come up with the name for this design? What does it mean?
AJ: My design name is Less. It's from the motto : Less is more. With this armchair we can interpret this motto literally.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AJ: One of my teachers at my university, Cosovan Attila,helped me in this project with giving some advices.

FS: How did you decide to submit your design to an international design competition?
AJ: I wanted to know that I'm on the right way to become a designer. This award gave me a confirmation that I'm on the right way.

FS: Any other things you would like to cover that have not been covered in these questions?
AJ: Thanks for everybody who helped me to realize this project.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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