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Adjustable Lamp by E. ROTA JOVANI |
Home > Winners > Design #28210 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
ER: Comfort.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ER: A better life!
FS: What are your future plans for this award winning design?
ER: Promotionate our work.
FS: How long did it take you to design this particular concept?
ER: 3 years.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ER: It was all fruit of inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ER: First I would like to produce this design on my own, see how it works.
FS: What made you design this particular type of work?
ER: I have always been keen on adjustable lighting, cozy shadows and other light possibilities.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
ER: No, there weren't.
FS: Who is the target customer for his design?
ER: People who enjoy design objects for their everyday life.
FS: What sets this design apart from other similar or resembling concepts?
ER: This light is unique because the lighting is adjustable thanks to the analogic blinds system.
FS: How did you come up with the name for this design? What does it mean?
ER: The general name is functional description. There are several models, each one with a different name inspired by roots from ancient languages.
FS: Which design tools did you use when you were working on this project?
ER: Pencil, eraser, coffee.
FS: What is the most unique aspect of your design?
ER: It is adjustable.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ER: An industrial designer, an architect, a graphic designer...
FS: What is the role of technology in this particular design?
ER: None at all.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ER: No, it isn't. I didn't make any research, I just followed my inspiration and my instinct.
FS: What are some of the challenges you faced during the design/realization of your concept?
ER: Making it easy.
FS: How did you decide to submit your design to an international design competition?
ER: I saw an add on the Internet, and then I decided to get in.
FS: What did you learn or how did you improve yourself during the designing of this work?
ER: Making things easy sometimes is very difficult! I learned to be more patient and enjoy all the parts of the process that I didn't know about.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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