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Our House Media Store by Allen International |
Home > Winners > Design #27530 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AI: It is built on a journey from street to home and is designed to provide an immersive sensory experience at every touch point.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AI: To add fun and a touch of home to the Virgin Media retail experience
FS: What are your future plans for this award winning design?
AI: Future roll-out of the design throughout the UK
FS: How long did it take you to design this particular concept?
AI: 3 months in total
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AI: The design was commissioned by Virgin Media in the UK
FS: Who is the target customer for his design?
AI: Existing and new Virgin Media customers
FS: What sets this design apart from other similar or resembling concepts?
AI: An interactive and intuitive multi-sensory experience
FS: How did you come up with the name for this design? What does it mean?
AI: 'Our House' - relates to the theme of 'street to house'
FS: What is the most unique aspect of your design?
AI: Built to reflect a 'home'
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AI: allen international collaborated with Resolution Interiors who built it for us, and the digital technology retail journey was Acquire Digital
FS: What is the role of technology in this particular design?
AI: To create a sense of theatre and personality which provides the gateway for customers to explore the world of the latest entertainment and communications services from Virgin Media
FS: How did you decide to submit your design to an international design competition?
AI: We were a finalist in 2012
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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