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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Mona Hussein Design House (MH) for A' Design Awards and Competition. You can access the full profile of Mona Hussein Design House by clicking here. Access more information about the award winning design Positive and Negative here. |
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Interview with Mona Hussein Design House at Monday 29th of April 2013 FS: What is the main principle, idea and inspiration behind your design? MH: To create an adjustable and mobile barrier for privacy that does not protrude or disrupt a space. The Islamic motif gave me this lace-like effect as well as reversing the solid areas on each side carries out exactly the feel i want and expect from as the function of a paravant. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MH: A product that serves as function and beauty simultaneously, spiced with a hint of culture and roots. FS: What are your future plans for this award winning design? MH: I want to explore more products and designs that follow the story of my vision. The concoction consists of a hint of heritage brewed with a pinch of modernity and melted into contemporary material. FS: How long did it take you to design this particular concept? MH: It came quite spontaneously, I have always been in love with this pattern but i wanted to give it a more contemporary figure. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? MH: This specific paravant is dear to me, because it came so easily and was produced like it was meant to be. I was fiddling around with the pattern until it turned into what it is today. Kind of like a mild serendipity. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? MH: It is only sold at our store, and we have full production rights over it. FS: What made you design this particular type of work? MH: My whole shop called Mahally, meaning 'local' and 'my shop' in Arabic, is based on traditional motifs modernized. FS: Where there any other designs and/or designers that helped the influence the design of your work? MH: Old Islamic architecture. FS: Who is the target customer for his design? MH: Anyone who appreciates good long lasting design. I do not like things that are not timeless. FS: What sets this design apart from other similar or resembling concepts? MH: My story. Every product i design has a story and has an idea behind it that shapes and defines what it is. Like people, if they're full of life it makes them more admirable. Always have a story behind your concept. FS: How did you come up with the name for this design? What does it mean? MH: The pattern is used twice on the paravant, once where the pattern is emptied and the other where it is filled, 'Positive and Negative'. Similar to the yin yang, always a little good in the bad and always a little bad in the good. FS: Which design tools did you use when you were working on this project? MH: Corian and laser cutter. FS: What is the most unique aspect of your design? MH: The mixture between the patterns and the material- they have so much chemistry. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? MH: Yes of course, the manufacturers. FS: What is the role of technology in this particular design? MH: The corian is a modern material, a durable one which is my favorite thing, you can place it indoors and outdoors and no harm would be done to it as it is a non-porous material. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? MH: Islamic architecture is a hobby of mine. FS: What are some of the challenges you faced during the design/realization of your concept? MH: Surprisingly, none, it was one of the smoothest projects i have worked on. Especially as it was designed and produced during the time of our revolution in Egypt, so i felt like it was a blessing that we won an award. FS: How did you decide to submit your design to an international design competition? MH: I always wanted to submit my design to A' Design Award but did not ever follow through, but this award gave me a push and i am encouraging my designers to do the same. FS: What did you learn or how did you improve yourself during the designing of this work? MH: That i have a passion for product design.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |