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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Simone Valsecchi (SV) for A' Design Awards and Competition. You can access the full profile of Simone Valsecchi by clicking here. Access more information about the award winning design Zip-up chair here. |
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Interview with Simone Valsecchi at Thursday 31st of May 2012 FS: What is the main principle, idea and inspiration behind your design? SV: the main idea for this design was to create an eyecatching chair to feel also comfortable,funny and colourful taking inspiration from such a simple and everyday using object as the zipper. FS: What has been your main focus in designing this work? Especially what did you want to achieve? SV: The main focus was to put the zipper in armony with the design of the chair and make people feel as if they could "wear it" as if it was a dress. FS: What are your future plans for this award winning design? SV: I have no plans for the moment;just want to finish my design studies. FS: How long did it take you to design this particular concept? SV: It took me almost a month and a half but has been a period of such intense researches,brainstorming,design thinking and developing;it has been like a longer and more intensive university workshop. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? SV: I've been suggested to design a chair and i liked the idea very much because i never did it before so i started working hard on the developement of some ideas. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? SV: I'm just keeping it as a design possibility for the future but at the moment I prefer to give precedence to my design studies. FS: What made you design this particular type of work? SV: I developed several ideas for the design of a chair and then I chose the one that was feeling better with the main target I was giving to my research. FS: Where there any other designs and/or designers that helped the influence the design of your work? SV: I've been visiting salone del mobile all the exhibition long in order to take contact with contemporary design trends so maybe they are a lot but i cannot tell with precision. FS: Who is the target customer for his design? SV: I think it would be a person that sometimes likes to see things with the eyes of a child.The design of the chair wants to pick people's curiosity, which is the principle characteristic of children's behaviour. FS: What sets this design apart from other similar or resembling concepts? SV: It think it is the zipper itself which gives the design a particular and gamesome feature. FS: How did you come up with the name for this design? What does it mean? SV: The chair is this time designed not only to be sit on but makes the user in the condition to make some further moovementes so I decided to link this with the name of the chair. FS: What is the most unique aspect of your design? SV: I think that the most unique aspect of this design stands in the zipper system which wants to be the most eyecatching feature of the chair. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? SV: Most of the research i made was to try to feel what does contemporary design mean to people;why should they be interested in it and what should push them supporting it and passionating in it.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |