THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Prevue Wearable Pregnancy Ultrasound by Melody Yi-Yun Shiue

Home > Winners > Design #23800 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Melody Yi-Yun Shiue (MS) for A' Design Awards and Competition. You can access the full profile of Melody Yi-Yun Shiue by clicking here. Access more information about the award winning design PreVue here.



Interview with Melody Yi-Yun Shiue at Sunday 22nd of April 2012

FS: What is the main principle, idea and inspiration behind your design?
MS: Pregnant women only sense up to a third of fetal activity, hence they fret over ostensibly reduced movement, releasing stressful chemicals into the womb. This is said to hinder fetal neuro-physiological development and can result in autism, lower adaptive learning skills, and chronic cardiovascular disorders; when all the mother really needs is a way of knowing that the unborn child is behaving normally. The foetus will be able to hear and recognize the mother's voice from within by week 18. Studies show that mothers who sing a particular song repeatedly throughout pregnancy, can use the same tune to pacify a crying baby. This means that adaptive learning indeed starts in utero, so a mild extent of education can be stimulated through music & stories, and gentle tapping on the belly; and via a contextual screen you can observe the responsive expressions and reflexes of the foetus.

FS: How long did it take you to design this particular concept?
MS: 6 months.

FS: Who is the target customer for his design?
MS: mothers-to-be, her kins and her next-of-kins.

FS: What sets this design apart from other similar or resembling concepts?
MS: it's wearable, it's textile-based, it's approachable, lightweight, interactive, portable, improves sonographers' problem with muscular pain from constant scanning, improves paternal bonding which keeps the mother at peaceful state of mind.

FS: What is the most unique aspect of your design?
MS: The fact that the ultrasound is wearable, user-friendly and interactive. This also provides an advantage for the sonographer / midwife to avoid the risk of muscular stress caused by scanning dozens of patients in a day.

FS: What is the role of technology in this particular design?
MS: The stretchable LED monitor and haptic keypad reinforces proximity by bringing the focus back onto the belly, moreover emphasizing the iconic gesture of embrace. These technologies advocate pushing of the boundaries of wearable technology where the user can in fact appreciate the unique attributes they behold.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MS: - neurological studies in benefits of maternal bonding and enhancements. - Anthropometric data of pregnant women's abdominal circumferences, as well as the rate of circumferential increments. - Technological research in the fields of: e-textile advances, flexible PCBs, flexible LEDs, ultrasound technology.

FS: What are some of the challenges you faced during the design/realization of your concept?
MS: - the integration of flexible technologies. - acceptance from medical professionales in regards to having a domestic ultrasound. - constraints of ultrasonic usage.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release


 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.