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Lax Branding by Jonathan Ramirez |
Home > Winners > Design #158898 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JR: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name "LAX" signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JR: Our main focus was to craft a distinctive design that articulates technology, customer care, and digitalization. We aimed to create a modern, digital logo conveying love, tranquility, and modernity, capturing the essence of the data and CRM company.
FS: What are your future plans for this award winning design?
JR: Our future plan is to implement this brand design across all necessary mediums, including stationery, social media, etc., and use it to help the company find the right customers.
FS: How long did it take you to design this particular concept?
JR: The project lasted approximately 4 weeks: 1 week for strategy, 2 weeks for creativity, and 1 week for design.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JR: This design was commissioned with the aim of creating a modern, digital brand for a data collection and CRM messaging company.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JR: This design is being used by the company for which it was created. LAX #datalovers
FS: What made you design this particular type of work?
JR: The need to create a modern, digital brand for a data and CRM company led us to design this work.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JR: No, this design was primarily created by our Creative and design team. Creative Director: Juliana Betancur and Head of Art and Design: Jonathan Ramirez
FS: Who is the target customer for his design?
JR: The target customer for this design is companies in need of data collection and CRM services, especially those operating in the Latin American market.
FS: What sets this design apart from other similar or resembling concepts?
JR: What sets this design apart is the combination of key elements: a heart to represent customer love, pixels to represent data and digitalization, and the "X" to represent relaxation.
FS: How did you come up with the name for this design? What does it mean?
JR: The name "LAX" is derived from "ChiLAX" or "ReLAX," conveying a sense of calm to users.
FS: Which design tools did you use when you were working on this project?
JR: We used various Adobe software programs, such as Illustrator, Animate, Premiere and Photoshop, to create this brand design.
FS: What is the most unique aspect of your design?
JR: The most unique aspect of this design is the combination of elements representing customer love, data, and digitalization in a modern, digital way.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JR: We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.
FS: What is the role of technology in this particular design?
JR: Technology plays a crucial role in this design as it reflects the essence of a data and CRM company's commitment to helping clients in a human-centric way rather than solely relying on automated processes. While the design incorporates modern digital elements like pixels, its core message revolves around human interaction and care, which is central to the company's ethos.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JR: Yes, our design is influenced by research on the history of the human form, as well as research on the importance of technology and data in the modern world.
FS: What are some of the challenges you faced during the design/realization of your concept?
JR: Some of the challenges we faced included the need to combine seemingly disparate elements such as customer love, data, and digitalization into a coherent design.
FS: How did you decide to submit your design to an international design competition?
JR: We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.
FS: What did you learn or how did you improve yourself during the designing of this work?
JR: We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.
FS: Any other things you would like to cover that have not been covered in these questions?
JR: Yes, one important aspect we'd like to highlight is the emphasis on human-centric technology in this design. While the design incorporates modern digital elements, such as pixels, its core message revolves around human interaction and care, which is central to the company's ethos. This blend of technology and humanity is what sets this design apart and makes it particularly impactful for our client.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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