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Drivemind Autonomous Delivery Vehicle by Pixready Ltd.

Home > Winners > Design #157492 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pixready Ltd. (PL) for A' Design Awards and Competition. You can access the full profile of Pixready Ltd. by clicking here. Access more information about the award winning design Drivemind here.



Interview with Pixready Ltd. at Tuesday 21st of May 2024

FS: What is the main principle, idea and inspiration behind your design?
PL: The main principle behind our DriveMind project design was to seamlessly blend innovation with a touch of nostalgia. We aimed to create a futuristic autonomous delivery vehicle that not only meets modern technological standards but also evokes a sense of retro charm. The inspiration stemmed from classic automotive designs, particularly models like Fitzroy Motors, which we reimagined with a contemporary twist. Our goal was to highlight the cutting-edge functionality of the vehicle while ensuring its aesthetic appeal captures the attention of both traditionalists and forward-thinkers in the industry.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PL: Our main focus in designing the DriveMind project was to achieve a balance between innovative functionality and compelling visual appeal. We wanted to create a design that not only showcases the advanced technology of an autonomous delivery vehicle but also captivates viewers with its aesthetic charm. Specifically, we aimed to highlight the vehicle's sleek and intelligent design, reflecting both efficiency and sophistication. Our goal was to produce a photorealistic visualization that would attract investors and stakeholders, ultimately helping DriveMind achieve its mission of revolutionizing the delivery industry.

FS: What are your future plans for this award winning design?
PL: We plan on leveraging its success to further promote the capabilities of our 3D visualization services. We aim to showcase this project as a benchmark of our expertise in combining technology and design to create compelling visual narratives. This project will also serve as a case study to attract new clients from similar industries, demonstrating the impact of high-quality 3D visualization on achieving business goals.

FS: How long did it take you to design this particular concept?
PL: The design process for the DriveMind project took several months from initial concept to final visualization. This included extensive research, sketching, and 3D modeling to ensure the design captured the innovative essence of the autonomous delivery vehicle.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PL: The DriveMind project was a commissioned design. DriveMind approached us with their innovative concept for an autonomous delivery vehicle, seeking our expertise in 3D visualization to bring their vision to life.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PL: The design for the DriveMind project is being utilized by DriveMind. As the commissioning company, they own the rights to the autonomous delivery vehicle concept and are using our 3D visualizations to attract investment and further develop their product. We do not plan to sell or lease the production rights ourselves, as our role was to create the visual representation of their innovative idea. However, we remain open to future collaborations and projects where our design and visualization expertise can help bring other groundbreaking concepts to life.

FS: What made you design this particular type of work?
PL: The DriveMind project was particularly exciting for us because it aligned perfectly with our passion for innovative and futuristic design. The concept of an autonomous delivery vehicle offered a unique challenge that allowed us to push the boundaries of 3D visualization and photorealistic rendering.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PL: Yes, the DriveMind project was influenced by various designs and designers, particularly those known for their work in automotive design and innovation. We drew inspiration from classic retro car designs, specifically models from Fitzroy Motors, which helped shape the vehicle's aesthetic. Additionally, contemporary trends in autonomous vehicle technology and urban logistics played a significant role in guiding our design choices. We also looked at the work of other leading designers in the field to ensure our design was both unique and at the cutting edge of current industry standards. This blend of influences helped us create a design that is both innovative and visually compelling.

FS: Who is the target customer for his design?
PL: The target customer for the DriveMind design includes businesses and organizations looking to innovate their delivery systems. This encompasses a range of industries such as logistics companies and urban delivery services seeking efficient and cost-effective autonomous delivery solutions. Additionally, it appeals to investors and stakeholders in the autonomous vehicle sector who are interested in supporting and advancing cutting-edge transportation technology. Our design aims to attract forward-thinking companies that prioritize sustainability, efficiency, and innovation in their operations.

FS: What sets this design apart from other similar or resembling concepts?
PL: The combination of a nostalgic design with advanced autonomous technology underscores its innovative edge in the autonomous delivery industry. This distinctive approach makes the DriveMind design a standout solution.

FS: How did you come up with the name for this design? What does it mean?
PL: "Drive" signifies motion, progress, and the vehicle's autonomous capabilities, while "Mind" represents intelligence, innovation, and the advanced technology integrated into the design. Together, "DriveMind" encapsulates the idea of a vehicle that operates autonomously, driven by cutting-edge technology and intelligent systems.

FS: Which design tools did you use when you were working on this project?
PL: Our primary tool for 3D modeling and visualization was Autodesk 3ds Max, renowned for its robust capabilities in creating photorealistic renderings and detailed models. Additionally, we employed Adobe Photoshop for image editing and refining visual elements, ensuring that every aspect of the design was meticulously crafted.

FS: What is the most unique aspect of your design?
PL: The seamless fusion of past and future. This approach not only sets our design apart but also reflects DriveMind's commitment to innovation and forward-thinking solutions in the realm of package delivery.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PL: We collaborated closely with DriveMind's team throughout the design process for this project. Additionally, our in-house team at PIXREADY comprises skilled professionals with technical expertise in 3D visualization, rendering, and animation. By combining DriveMind's industry knowledge with our technical skills, we were able to bring the concept to life with precision and creativity, ensuring that both the aesthetic and functional aspects of the design were effectively realized.

FS: What is the role of technology in this particular design?
PL: Technology played a pivotal role in bringing the DriveMind project to fruition. Our use of cutting-edge 3D visualization tools, such as 3Ds Max, enabled us to create accurate and detailed models of the autonomous delivery vehicle concept.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PL: Yes, our design for the DriveMind project was heavily influenced by data and analytical research. We conducted extensive research on various aspects, including consumer preferences, market trends, and technological advancements in autonomous vehicle technology. Specifically, we analyzed data related to consumer behavior, urban logistics, and emerging technologies in the delivery industry. This research helped us understand the evolving needs and expectations of customers and identify opportunities for innovation. Additionally, we studied existing retro-style cars, such as Fitzroy Motors models, to incorporate nostalgic elements into the design while ensuring a modern approach. Overall, our research-driven approach ensured that our design not only met the client's requirements but also aligned with industry trends and consumer preferences.

FS: What are some of the challenges you faced during the design/realization of your concept?
PL: During the design and realization of our concept for the DriveMind project, we encountered several challenges. One significant challenge was balancing the retro design elements with modern functionality. We aimed to seamlessly blend nostalgic aesthetics with cutting-edge technology, which required careful consideration of proportions, materials, and design features. Additionally, ensuring that the autonomous delivery vehicle concept was both visually appealing and practical posed a challenge. We had to address technical constraints while maintaining the integrity of the design vision. Another challenge was translating the concept from sketches and clay models to digital 3D modeling accurately. This process required precision and attention to detail to capture the essence of the design while ensuring feasibility and functionality. Overall, navigating these challenges required creative problem-solving, collaboration, and a commitment to delivering a high-quality design solution.

FS: How did you decide to submit your design to an international design competition?
PL: The decision to submit our design to an international design competition like the A'Design Awards was driven by several factors. Firstly, we wanted to gain recognition and exposure for our work on the DriveMind project, showcasing our expertise in 3D visualization and design. Participating in such competitions offers an opportunity to benchmark our work against global standards and receive feedback from industry experts and peers. Additionally, winning an award from a prestigious competition like the A'Design Awards can significantly enhance our credibility and reputation in the industry, attracting potential clients and collaborators. Ultimately, we saw it as a valuable platform to celebrate our achievements, share our innovative approach, and inspire others in the design community.

FS: What did you learn or how did you improve yourself during the designing of this work?
PL: During the design process of the DriveMind project, we encountered various challenges that ultimately led to valuable learning experiences and personal growth. One key aspect was enhancing our problem-solving skills, as we had to overcome technical hurdles and creative obstacles to bring the concept to life. Additionally, collaborating closely with the DriveMind team provided insights into their vision and goals, fostering effective communication and teamwork. Moreover, the rigorous process of refining the design taught us the importance of attention to detail and iteration, continually striving for excellence in our work. Overall, the experience enriched our expertise and capabilities in 3D visualization and design, contributing to our ongoing professional development.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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