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The Link Jewellery by Jelena Dinic |
Home > Winners > Design #144381 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JD: “The Link” is a unique design of a ring, complete with a set of earrings and a pendant. When creating this model, I used the term “shank”, representing connection within a larger unit – a chain, symbolizing Earth’s satellite, the Moon, which, according to certain interpretations, connects. Both of the motifs are evident in the design itself.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JD: Although the moon has oftentimes been used as a motif, in all cultures and religions of the world, it can always be viewed outside of cultural and religious boundaries in a new context and in a different way. Because it is a celestial body that is ever present and familiar to all of us, it can be experienced through a completely personal lens. It impresses upon each and every one of us with the way it affects nature, the beauty of its phases and the light which it reflects. Even as a child I would gaze at that disk, sometimes full, other times crescent, nevertheless hypnotizing, wondering “How many people are at this very moment looking up at the Moon? And are they asking the same question as I am? Do they know that now, at this very moment, while sharing this view at the Moon, I am thinking of them?” Then I realized (this was long before the internet and modern telecommunication devices), that the Moon could be a link. A link between two distant lovers. Between a mother and her child whom life had for some reason torn apart. Between two friends living thousands of kilometers away from one another. They only need look at the Moon, their link, and they will be in each other’s thoughts.
FS: What are your future plans for this award winning design?
JD: For now, I am not sure, but I think that at some point it will be available to those who would like to wear it.
FS: How long did it take you to design this particular concept?
JD: The idea came to me in July 2021, and I finished the design the same year in November.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JD: The ring is a jewelry piece that almost every woman in the world wears. This particular model was a materialization of something which we admire, the Moon. Something that we all naturally gravitate towards and that is the connection to the people we love. Its peculiarity lies in the fact that it makes something distant, out of our reach, wearable every day in the form of a simplistic and elegantly designed jewelry piece.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JD: I haven’t decided yet, though production negotiations are ongoing.
FS: What made you design this particular type of work?
JD: The very fact that the Moon has been an inspiration for designers for centuries presented me with a challenge to show my own perspective.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JD: I wasn’t influenced by any other designers but I did get lots of positive feedback when I asked for a second opinion from my colleagues.
FS: Who is the target customer for his design?
JD: The target customer could be anyone who visually likes the design or can relate to the idea of connection and the story of my inspiration.
FS: What sets this design apart from other similar or resembling concepts?
JD: I am not sure I could impartially comment on that. But I do think that the symbolism which my work carries, in the form of a simple ring for everyday wear, is unique to this design.
FS: How did you come up with the name for this design? What does it mean?
JD: The Link, as the name suggests, is a play on words. Visually it is clear that the shank of the ring is made up of multiple connected links, which are shaped like different phases of the Moon.
FS: Which design tools did you use when you were working on this project?
JD: First and foremost a pen and paper for sketching, and then a software for 3D modeling and rendering. A 3D printer was used for materialization and then it was cast in 925 sterling silver.
FS: What is the most unique aspect of your design?
JD: I’d say the most unique aspect is the fact that it carries so much symbolism in the simple form as the ever-present motif of the Moon.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JD: Throughout the designing process I worked entirely on my own. With the help of the jewelry company I’ve been working with for years, I was able to materialize and produce my first set for my personal use.
FS: What is the role of technology in this particular design?
JD: It would have been a much more difficult and prolonged process if it weren’t for modern technology, 3D software, 3D printers and the likes. Digital tools have made the process easier in many ways.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JD: I researched reasons why people wear certain pieces of jewelry and come to the conclusion that over the course of history, time has shown that jewellery is used as a form of self expression. This is why people buy, wear and become attached to jewellery based on the symbolism those pieces carry, but the personal symbolism which people create through their connection with the jewellery is crucial, as is the story which each individual has and which stands behind the jewellery’s true immaterial value.
FS: What are some of the challenges you faced during the design/realization of your concept?
JD: The motif of the Moon has always been an inspiration to artists from different spheres of art so it’s difficult to implement something so frequently exploited into something new while avoiding being misinterpreted as biased towards any cultural, racial, national or religious group. The Moon is a universal motif. Therefore, there is still room to bring it closer to people in another way and for us to connect through something we have all always held near, in this time of overall lack of connection
FS: How did you decide to submit your design to an international design competition?
JD: I was a team member with the designer who won the Iron A’Design award in 2020 and ever since then I’ve been familiar with the advantages of taking part in this prestigious competition so I decided to take on that challenge myself.
FS: What did you learn or how did you improve yourself during the designing of this work?
JD: While creating this ring and throughout the entire application process, besides the fact that my confidence grew, I learned that there is an entire microcosm of designers I have yet to get to know and want to be a part of.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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