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Editor Frank Scott (FS) from DesignPRWire has interviewed designer KiyokaYamazuki (KY) for A' Design Awards and Competition. You can access the full profile of KiyokaYamazuki by clicking here. Access more information about the award winning design Japanese Kumano Kodo here. |
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Interview with KiyokaYamazuki at Saturday 17th of June 2023 FS: What is the main principle, idea and inspiration behind your design? KY: This theme was decided before production. I received a request from Nippon Paint Co., Ltd. to create an illustration of my colorful world with the theme of "Spinning History and Connecting Culture" and "Romantic Road." The elements of my designs (illustrations) are inspired by Japanese culture, traditional designs and invisible things. FS: What has been your main focus in designing this work? Especially what did you want to achieve? KY: n 2002, I received a request for a calendar for the first time as an illustrator. The most important thing (because it's a 6-page calendar, you can use one illustration for 2 months without getting bored) is that I wanted to make a calendar. Every time I look at it, I discover something new, and I wanted it to be something that people who use it can enjoy every day. I also wanted to create a different image for each month by changing the color variations. FS: What are your future plans for this award winning design? KY: I'm not a designer, so I don't have a design plan. By receiving this award, I feel that I have gained a new step (confidence) as an illustrator. I would like to start a new production. FS: How long did it take you to design this particular concept? KY: Since the concept was decided, I didn't think much about the design of the illustration based on that at the rough stage. The first illustration I worked on was the Nagasaki Highway. This was because the illustration of the Nagasaki Highway was also used for the order leaflet. I think it took about two weeks to draw the illustration of the Nagasaki Highway. However, the delivery date suddenly became shorter, and the remaining 5 pieces were made in 10 days. It was especially difficult to draw an illustration using the neutral colors of March and April. Even now, when I look back on this job, I remember not only how much I enjoyed it and how happy I was, but how difficult it was because I didn't have enough time. I finished it in 10 days and it was a miracle. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? KY: In 2002, I was commissioned to create a calendar illustration with the theme of "heartbeat". The locations of the 'old roads' (such as Nagasaki Kaido and Minoji) were decided from the beginning. Other than that, I made everything freely based on my own ideas. I came up with all the composition, colors, and ideas myself. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? KY: This illustration that I designed is not used by other companies. There are no plans to sell the production rights at this time. I would like to create an illustration (work) if there is a request. We look forward to hearing from you. FS: What made you design this particular type of work? KY: That's all I can do, and since it's a calendar (and I'll be seeing the same work for two months), I think it's because I wanted people who use it to enjoy it every day. I wanted to draw illustrations that would not bore the viewers and users. FS: Where there any other designs and/or designers that helped the influence the design of your work? KY: When I was studying design, I studied various things other than graphics. I also took a coloring class. At the graduation exhibition, I made a folding screen using Japanese paper with doroe, yuzen, and stencil dyeing. She remembers when she became an illustrator (because she wanted to draw something that only she could draw). I think that the design of dyeing is probably also influenced. I don't remember being particularly influenced, but I liked the works of Keisuke Serizawa, a dyeing artist. FS: Who is the target customer for his design? KY: I don't know who he is, but I think he targets all customers. FS: What sets this design apart from other similar or resembling concepts? KY: I'm not sure myself. I think that is my service spirit. Whether it's a printed matter or a single illustration, I want to make it something that viewers and users won't get bored of. FS: How did you come up with the name for this design? What does it mean? KY: This design name was decided from the beginning. It was decided from the moment I received the job request. Our client: (Nippon Paint Co., Ltd.) has built a long tradition while aiming for a color culture. In 2002, aiming for a further leap forward, I drew an illustration on the theme of "old roads" that connect history and culture.There are many roads that people have walked in Japan. This theme is probably because the culture and history are deeply engraved there. FS: Which design tools did you use when you were working on this project? KY: This work was made in 2002, so I don't think there were many people who could draw illustrations on a computer like now. My design tools haven't changed a bit since then. It is a style that draws a lot of sketches with paper and pencil, and then draws on an illustration board using brushes and acrylic paints. This is still my go-to style. Now I need a computer to digitize, but I'm not good at it. FS: What is the most unique aspect of your design? KY: Isn't it an idea and a unique color scheme? If possible, I want to draw illustrations that I have never seen before. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? KY: I didn't work with anyone on the design. We do not work with people with technical expertise. However, through the introduction of Mr. Ogawa of the planning company Scope Co., Ltd., I was offered a job offer (I received the materials for the theme). I proposed and produced the design proposal, color usage, and composition by myself. FS: What is the role of technology in this particular design? KY: I don't really need it. Hand-drawn is enough. But with technology, I think it would have been easier and cleaner to create my work. But I don't think it was fun. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? KY: In order to complete this design, I collected materials on the theme of the "road" of the place, and researched what kind of culture had been nurtured in that place, and the traditions and festivals held there. , I inflated my thoughts. I will create an illustration design based on it. I didn't do anything special. FS: What are some of the challenges you faced during the design/realization of your concept? KY: It was my first time making a calendar illustration, so it took me a while (to decide on the color scheme for each month of the calendar). It was difficult because I didn't have time to make it. After all, I made 5 works in 10 days. It was hard. FS: How did you decide to submit your design to an international design competition? KY: Last year I received an email from Me A' Design. I was a little hesitant about submitting it to the competition, but I wonder if I wanted to do something. In addition, her older sister said, "If you try, you can do it," so I tried it. (I didn't know it would be this hard) FS: What did you learn or how did you improve yourself during the designing of this work? KY: The joy of making and completing it yourself, the joy of completing a printed matter called a calendar with your own ideas. It made me want to make better things. FS: Any other things you would like to cover that have not been covered in these questions? KY: Nothing in particular. We had a lot of questions. It was a good experience. thank you very much.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |