THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Sankao Coffee Table by Pablo Vidiella

Home > Winners > Design #113123 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pablo Vidiella (PV) for A' Design Awards and Competition. You can access the full profile of Pablo Vidiella by clicking here. Access more information about the award winning design Sankao here.



Interview with Pablo Vidiella at Wednesday 10th of November 2021

FS: What is the main principle, idea and inspiration behind your design?
PV: Sankao coffee table is an elegant, daring and cutting edge piece of furniture based on an evolutionary concept of circular geometries, which grow and develop as a living being until they manage to adapt to an environment and a function. Inspired by nature and living forms, Sankao is conceived from geometric simplicity and evolves to become a new complex living being.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PV: When I created Sankao, I wanted to create an object that interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us tranquility and pleasure. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.

FS: What are your future plans for this award winning design?
PV: I would like to see Sankao in other types of wood, and try to promote the table in specialty design stores internationally.

FS: How long did it take you to design this particular concept?
PV: It took 2 or 3 weeks to design, and around 2 months to manufacture.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PV: This concept was not a commission, it's was a personal need to pursue an inspiration, a need to continue creating and increase my portfolio. I must also say, that in my living room I didn't have a coffee table, and now I do.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PV: Sankao Coffee Table is available to purchase at my own store, as well as in some selected design galleries and stores in different countries. The production is still mine, no intention of selling or leasing the production rights.

FS: What made you design this particular type of work?
PV: As I said before, it was a personal need to increase my portfolio and continue creating. I love learning from challenges, and Sankao was a big manufacture and design challenge.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PV: If I'm honest, apart from nature, my biggest source of inspiration is architecture. There are several architectural practices that obviously influenced the way I design, I was trained as an architect. Architectural studios like BIG or MAD are some of my inspirations, among others.

FS: Who is the target customer for his design?
PV: These are high budget pieces of furniture. The material and manufacture process are so complex, that the potential customers are people or companies that are seeking for a really special and unique piece of furniture.

FS: What sets this design apart from other similar or resembling concepts?
PV: The organic concept. Sankao is almost a living being, it's more than a conventional coffee table.

FS: How did you come up with the name for this design? What does it mean?
PV: Sankao: from japanese 三顔, meaning "three faces".

FS: Which design tools did you use when you were working on this project?
PV: During my experimental phase I use materials like plasticine or paper, and tools such as drawing and 3D software, usually Rhino.

FS: What is the most unique aspect of your design?
PV: It's organic shape. It turns to be magnetic to the viewer.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PV: In order to create and manufacture Sankao Coffee Table, I collaborate with specialized wood artisans. They helped me a lot to understand how the material works and how it can be shaped to achieve the final piece.

FS: What is the role of technology in this particular design?
PV: Sankao equally combines technology with craftsmanship. In order to cut the wood parts, we made use of a 5-axis CNC milling router machine, which was critical in order to achieve the complex surface geometries I wanted to create.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PV: No, I didn't considered this when facing my design.

FS: What are some of the challenges you faced during the design/realization of your concept?
PV: The main challenge was to model and cnc cut the wooden pieces with such a complex geometry. It was tough to design the manufacture process.

FS: How did you decide to submit your design to an international design competition?
PV: I wanted to test the design, see what specialized design experts think about the piece. See if it really works.

FS: What did you learn or how did you improve yourself during the designing of this work?
PV: It's very satisfying to clear challenges. Sankao was a big challenge for me, and fulfilling every part of the design process was very rewarding. I learned to have confidence in my capabilities.

FS: Any other things you would like to cover that have not been covered in these questions?
PV: Just wanted to say thank you to A' Design Awards for the opportunity, we should all work in the same direction to to enhance the world of design.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release | Translations


 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.