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Utopia Womenswear Collection by Yina Hwang |
Home > Winners > Design #102138 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
YH: I started my first fashion job in 2013 and worked for a womenswear designer at a small atelier. I earned my BFA degree in fashion design program at Parsons School of Design. I have worked in New York, China and South Korea in fashion design, sales and wholesale departments. Fashion companies including Jonathan Simkhai, Lie Sang Bong and more. I had my first collection debut at Fusion Fashion Show in 2016. In 2020, I showcased my first Fall Collection during New York Fashion Week.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YH: I wanted this project to embody my life story and emotions. At the same time, I focused on the garment constructions and fabric prints.
FS: What are your future plans for this award winning design?
YH: I would love to collaborate with different photographers and stylists for editorial projects.
FS: How long did it take you to design this particular concept?
YH: I started brainstorming for this project in the summer of 2018, and kept developing the design with lots of printing tests until March. Production was done in April 2019.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YH: I like to embody my life story into designs. My first ever collection was in 2016, for Fusion Fashion Show and it shows who I was at that time. I wanted to produce a collection that captures who I am right now. WHO ARE YOU RIGHT NOOW?
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YH: All the prototypes are produced by me and the final outcome is produced through a production company.
FS: What made you design this particular type of work?
YH: The best way for me to express myself is through making fashion garments and related products. I enjoy the process of the production. It is fun to combine my inspiration and creativity into a “clothing” form.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
YH: Dries Van Noten is a designer who always surprises and inspires me with his collection every season. The beautiful and harmonious color combinations of prints, the silhouettes of the garments.. I respect his work a lot and it made me think of an idea to make my own unique prints for the "Utopia" collection.
FS: Who is the target customer for his design?
YH: Creative people who are driven by heart, people who know what they want, not just following the trend.
FS: What sets this design apart from other similar or resembling concepts?
YH: Unique fabrics, patterns and the concept.
FS: How did you come up with the name for this design? What does it mean?
YH: This project aims to break down the wearer’s restriction for the freedom of expression, and help the wearers bring out their own spirits. My ideal Utopia. I wanted
FS: Which design tools did you use when you were working on this project?
YH: Scanner, Paints, Adobe Photoshop, Adobe Illustrator
FS: What is the most unique aspect of your design?
YH: Some of the garments can transform the shapes by attaching/detaching fabric panels using snaps.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YH: I collaborated with a printing and a production company in South Korea and China.
FS: What is the role of technology in this particular design?
YH: Having technology, I was able to make my own print on the fabric, and production
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YH: I wanted to address the social issue regarding the unrealistic expectation from the society about people's "perfect" beauty. Everyone is beautiful the way they are by embracing imperfections and driving towards an ideal utopia. This idea has initiated my researches on the related social issues and laid down the foundation of what I will be creating.
FS: What are some of the challenges you faced during the design/realization of your concept?
YH: The challenge was getting the right prints on the right fabric. Every fabric has a different result of prints and has a different approach to sewing. I went through a series of fabric tests and garment prototypes to reach the final result.
FS: How did you decide to submit your design to an international design competition?
YH: I wanted to share my work with the global audience.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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