THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Fabiana Earring by Alireza Merati

Home > Winners > Design #100293 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alireza Merati (AM) for A' Design Awards and Competition. You can access the full profile of Alireza Merati by clicking here. Access more information about the award winning design Fabiana here.



Interview with Alireza Merati at Monday 4th of May 2020

FS: What is the main principle, idea and inspiration behind your design?
AM: The name Fabiana has been chosen regarding its meaning: bean grower. A pearl as a symbol of nature is protected by an exterior gold case in a more or less beehive-shaped form which is quite precious itself, and It stresses the importance of nature.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AM: My main focus was on tying function to concept and beauty.

FS: What are your future plans for this award winning design?
AM: I want to find a company that will produce and market my design on license.

FS: How long did it take you to design this particular concept?
AM: It took me almost 4 months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AM: I wanted to pursue an inspiration. In fact, I intended to create the embodiment of a particular concept.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AM: I have not produced my design yet, but if there were offers from companies, I would market this product on license.

FS: What made you design this particular type of work?
AM: People use jewelry in their daily life as a fashion product. Jewelry’s appearance has a substantial impact on both user/viewer groups, and it is a kind of product that lasts for a lifetime and has a great value itself. I wanted to design a pair of earrings, which would depict beauty and concept together.

FS: Who is the target customer for his design?
AM: All women.

FS: What sets this design apart from other similar or resembling concepts?
AM: This design is presenting a particular concept; moreover, an interesting feature of this piece of jewelry is the suspended pearl, which swings loosely in the main piece with every motion, and strikes the viewer's attention.

FS: How did you come up with the name for this design? What does it mean?
AM: The name Fabiana has been chosen regarding its meaning: bean grower. The word "bean” is referring to the pearl.

FS: Which design tools did you use when you were working on this project?
AM: Sketches, Software, Books, Articles.

FS: What is the most unique aspect of your design?
AM: The most interesting feature of this piece of jewelry is the suspended pearl, with every motion, swings loosely in the main piece, and strikes the viewer's attention. The combination of gold, diamonds, and pearls implies simplicity yet, at the same time, the complexity that is sensational.

FS: What is the role of technology in this particular design?
AM: Multiple computer software have been used to design this work.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AM: I read some books about art and the influences of artworks, and I also researched jewelry appearance and its visual impacts.

FS: What are some of the challenges you faced during the design/realization of your concept?
AM: Jewelry design is a form of art that we are integrating into our daily lives. It enables you to combine your creativity and skills to make an imaginative and iconic piece that goes beyond mere forms and shapes. The main challenge was creating a piece to depict the formless shape into a conceptual form, especially regarding standard units and execution limits. As Herbert Edward Read once said in the book "The meaning of art": "the work of art is in some sense a liberation of the personality. We contemplate a work of art, and immediately there is a release of feelings and heightening".

FS: How did you decide to submit your design to an international design competition?
AM: I wanted to represent my ideas.

FS: What did you learn or how did you improve yourself during the designing of this work?
AM: I put a lot of effort into the design of this project, and I also encountered several errors, which required patience and diligence to be fixed. Once again, in my life, I learned how to fight over what I want and never stop until I see it fulfilled.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release | Translations


 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.