Call-to-Action

What is a Call-to-Action?
A Call-to-Action (CTA) is a strategic prompt designed to evoke an immediate response from your audience, whether it's making a purchase, visiting your website, or contacting you directly. By incorporating CTAs into your design, project, or service profiles, you can effectively guide viewers toward the actions that matter most to your brand. These actions can include immediate sales, brand website visits, press features, inquiries, or direct purchases. The primary objective of a CTA is to create more value for your brand by generating additional press features, increasing sales, driving web traffic, and enhancing brand recognition. A well-implemented CTA can even improve your website's search engine rankings. Adding CTAs to your award-winning design offers tangible benefits such as increased sales, more press features, higher search engine placement, and enhanced brand loyalty. Within the context of A' Design Award, the Call-to-Action refers to a very special functionality that we will place in your design profile pages, designed to prompt an immediate response in viewers such as encouraging an immediate sale, asking viewers to visit your brand website, press members to feature you, visitors to contact you or purchase your products or services.

Call-to-Action is Very Important
Call-to-Action is as valuable as gold; basically, imagine the following imperative verbs such as “Buy Now”, “Call Now”, “Learn More”, “Find Out More”, or “Shop Now” placed under a product or service description. They take a mental burden from the visitors who may or may not have any clue on what to do next after they see your good design, and provide them with a clear direction: “Buy This Design”, “Hire The Designer”, “View Complete Portfolio”, “Feature this Designer” and similar Call-to-Actions make it easier for visitors to take action by giving them a direction and purpose; While the visitor is highly interested in your design, it is perhaps the right time to close the sale, or to lead them to any other action that you desire. A CTA is crucial because it acts as a navigational tool for visitors who may otherwise be uncertain about their next steps after viewing your design. Again, focus and imagine powerful phrases like "Buy Now," "Call Now," or "Learn More" placed strategically under a product or service description. They reduce the mental burden on visitors by providing them with a clear direction: "Buy This Design," "Hire The Designer," or "View Complete Portfolio" simplify the decision-making process and guide visitors to take meaningful actions that align with your goals.

1. Increase in Conversion Rates
   Well-crafted CTAs directly engage the audience and lead to higher conversion rates. They provide clear instructions to potential customers, reducing friction in the conversion process. Words like "Now" or "Today" instill urgency, prompting customers to act quickly.

2. Enhanced User Experience
   CTAs guide users through your design, offering a streamlined path to essential actions. They simplify decision-making, helping users easily understand what to do next. CTAs also make navigating your product more accessible for all users.

3. Brand Growth and Loyalty
   CTAs aligned with your brand voice reinforce brand identity and recognition. Effective CTAs strengthen user trust in your brand's credibility and transparency. Encouraging actions like "Subscribe Now" or "Learn More" nurtures long-term relationships with your audience.

4. Data and Insights Collection
   CTA performance data, such as clicks and conversions, offers insights into user preferences. Testing different CTAs through A/B testing provides valuable information on user behavior. This user interaction data helps personalize future CTAs for more targeted marketing.

5. Amplified Marketing Strategies
   CTAs like "Explore Collaboration" encourage cross-promotion with other brands or designers. "Learn More" CTAs lead users to additional products and services, increasing average order value. CTAs like "Join Webinar" or "Attend Now" boost attendance for online and offline events.

6. Revenue Generation
   CTAs such as "Request a Quote" or "Schedule a Call" help generate high-quality leads. They reduce the time taken for leads to move down the sales funnel. Tangible calls to action like "Shop Now" and "Order Now" directly drive sales.
   

7. Customer Empowerment
   CTAs like "Read Now" and "Learn More" empower customers with the knowledge to make better decisions. "Get Directions" or "Apply Now" CTAs help customers conveniently access your services. CTAs like "Start a Project" or "Work with Me" empower customers by involving them directly in the process.

Default Action
By default, if you do not provide any Call-to-Action, depending on scenario we will either display nothing or we will use “Visit Website” as the Call-to-Action button, directing traffic to the “Public Link” you had provided for your design. If a “Public Link” is not provided, we will redirect traffic to your award-winning designer profile at A’ Design Award.

Many Call-to-Action Choices
You may choose to assign one of our predefined Call-to-Actions to your design. We have carefully selected several Call-to-Action options to ensure you get the most out of your interaction. Once you select a Call-to-Action to assign to your design, you will also have option to choose a Call-to-Action Target URL, that should be correlated with your selection. These choices are predefined so that we could translate them into foreign languages.