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Good Design Competiton Advertisements
A’ Design Award and Competition launched a global advertising campaign titled "Good Design Competition" in order to highlight the importance of design value worldwide. The advertising campaign highlights the common ground A’ Design Award shares with designers around the world on key design issues and it also explains how the competition creates value for society, designers and companies. The advertising campaign also describes the actions the A’ Design Award takes for creating a global awareness for good design practices and principles. Below are some examples from our campaign, but please check the full campaign at our Good Design Competition Advertising Campaign pages. The design competition advertisements feature declarative statements about the design competitions. Each statement was written in a causal way that communicates the ideas to the audiences in a direct manner. The A’ Design Award’s advertisements on Good Design Competitions cover themes such as:
- Promotion of Good Design – Highlighting the importance of creating a public awareness and appreciation for good design.
- Design for the World – Demonstrating why good design is required for a better, brighter future with a focus on creation of superior products and services that benefit society.
- System Design – Describing the A’ Design Awards’ strong investment in creating a platform that brings designers, brands and press together.
- Social Value – Showcasing the free and complimentary services the A’ Design Award provides to support small businesses and young designers worldwide.
- Methodology – Showcasing the advanced technologies and design principles the A’ Design Award is investing in to make the design competition smarter, safer and more efficient.
- Design Education – Communicating the A’ Design Award’s strong commitment to educate public on the real value of design.
Each ad include a statement from an A’ Design Award employee expressing their opinions about the design industry and design competitions. The new design advertising campaign was developed by OMC² Design Studios in Italy. Press members and other interested parties can download high resolution of the Ads to share at their social networks or to feature them at their publications.
In 2022, the previous ad campaign ended, and we start with a simpler, cleaner approach that focuses on good design. Current campaign images are as noted below.
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