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Korea Sport Coach Federation

Korea Sport Coach Federation Branding and Visual Identity by Yena Choi and Jinha Seo is a winner of the 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.

Korea Sport Coach Federation is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Korea Sport Coach Federation Branding and Visual Identity by Yena Choi and Jinha Seo Bronze Graphics, Illustration and Visual Communication Design Award Winner 2020

Korea Sport Coach Federation Branding and Visual Identity

KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion.

Korea Sport Coach Federation Branding and Visual Identity by Yena Choi and Jinha Seo Bronze Graphics, Illustration and Visual Communication Design Award Winner 2020
Bronze Graphics, Illustration and Visual Communication Design Award Winner 2020 Korea Sport Coach Federation Branding and Visual Identity
Korea Sport Coach Federation designed by Yena Choi and Jinha Seo
Korea Sport Coach Federation - Bronze Graphics, Illustration and Visual Communication Design Award Winner
Yena Choi and Jinha Seo's Korea Sport Coach Federation Branding and Visual Identity
Bronze Graphics, Illustration and Visual Communication Design Award Winner 2020 Korea Sport Coach Federation Branding and Visual Identity
Korea Sport Coach Federation designed by Yena Choi and Jinha Seo
Korea Sport Coach Federation - Bronze Graphics, Illustration and Visual Communication Design Award Winner
Yena Choi and Jinha Seo's Korea Sport Coach Federation Branding and Visual Identity

Featured Design

Korea Sport Coach Federation by Yena Choi and Jinha Seo

Core Functionality

Branding and Visual Identity


Bronze Logo

Bronze Winner

Korea Sport Coach Federation Branding and Visual Identity

Korea Sport Coach Federation is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Korea Sport Coach Federation is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Korea Sport Coach Federation splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Designer

Yena Choi and Jinha Seo

Yena believes that the fundamentals of design are made up of dots, lines and sides. When those elements combine, designs are limitless. She collects colorful papers from all over the world consisting of various shades, textures, and patterns. Her philosophy is that design must have logic, thus she loves the Golden Ratio Rule. She also places great importance on contributing back to the community. She is an active columnist in newspapers and a mentor to design students, providing her insight and guidance on designs.

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Winner Client

Korea Sport Coach Federation

Korea Sport Coach Federation

KOREA SPORT COACH FEDERATION is a division that gathers experts related to sports such as former national team players, active players or coaches, and companies whom own teams. KSCF provides classes such as law, marketing, tax affairs, and services for members' various benefits.


Winner Brand

B for Brand

B for Brand

Branding requires a balance between strategy and aesthetic. We propose the smart strategy and best design. We carefully craft all aspects of your brand, from the smallest detail to the biggest statement. We create engaging digital experiences that align w

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Korea Sport Coach Federation Branding and Visual Identity by Yena Choi and Jinha Seo Bronze Graphics, Illustration and Visual Communication Design Award Winner 2020

Read The Inside Story

Discover in-depth story of the Korea Sport Coach Federation, a Branding and Visual Identity designed by the highly esteemed Yena Choi and Jinha Seo, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Branding and Visual Identity now.

Korea Sport Coach Federation Branding and Visual Identity

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Press Kit Downloads

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Press Releases

Read the official press release announcing Korea Sport Coach Federation as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Korea Sport Coach Federation Branding and Visual Identity's unique features, innovation, and impact.

Media Showcase

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Korea Sport Coach Federation, the brand behind Yena Choi and Jinha Seo's award-winning work Korea Sport Coach Federation Branding and Visual Identity, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Korea Sport Coach Federation has demonstrated its commitment to good design, innovation, and creative excellence.
Korea Sport Coach Federation

"Korea Sport Coach Federation Branding and Visual Identity" - Bronze A' Design Award Winner


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Yena Choi and Jinha Seo

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