Soul Food
Soul Food Brand Identity by abnodesigns is a winner of the 2019 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.
Soul Food is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkSoul Food Brand Identity
The black-and-white monochrome logo resembles a fork with a modern, minimalist root system. The name of the restaurant Soul Food resonates with the menu of the restaurant, which combines Southern-style BBQ sliders and fried chicken on waffles with traditional Middle Eastern ingredients like pomegranate molasses, sumac, and tahini. In response, the design explores the connection between food, represented by the fork, and culture, represented by the roots. The logo is incorporated throughout the brand identity of the restaurant based in Amman, Jordan.
Featured Design
Soul Food by abnodesigns
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2019.
Silver Winner
Soul Food Brand Identity
Soul Food is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Soul Food is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Soul Food is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
abnodesigns
abnodesigns is a creative studio based in Amman, Jordan. Founded by design duo Abeer Zoumot and Noor Issa, the full-service studio specializes in strategy, design and execution across all mediums. The studio is best known for Branding Design, Art Direction, Festival Design and Online Communication. With clients in Amman, Egypt, Dubai, London and New York, abno bridges east and west to reach a global clientele. abno helps clients create their brands, guiding the entire visual journey. The studio’s founders (who have been best friends for over 20 years) love building brands to boost businesses and help their clients earn brand loyalty.
View Winner ProfileWinner Client
Soul Food
Soul Food is a restaurant based in Amman, Jordan, specializing in upscale, urban street food with a fusion twist. This hip restaurant pays special attention to an urban feel mixed with a genuine "back to the roots" concept. It features both takeout and dine in.
Read The Inside Story
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Soul Food Brand IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Soul Food as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Soul Food Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Soul Food at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Soul Food Brand Identity.
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Soul Food
"Soul Food Brand Identity" - Silver A' Design Award Winner
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