Snow Breweries - Ying Xiong Pu
Snow Breweries - Ying Xiong Pu Beer by Tiger Pan and Dong Yan is a winner of the 2018 Silver A' Design Award in Packaging Design.
Snow Breweries - Ying Xiong Pu is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkSnow Breweries - Ying Xiong Pu Beer
The design is based on traditional Peking Opera of China with a separation in characters by gender. They shape a hero named “Bawang” and a heroine called “Daomadan”, who play jointly in the heroic packaging opera so as to convey a sense of equality between the sexes. And they skillfully use the elements of ingredients of beer, hops and wheat when illustrating the exquisite headwear with the attempt to express the inextricable connection between drinking culture and heroic spirit as a historical fact and also a reality in modern society.
Featured Design
Snow Breweries - Ying Xiong Pu by Tiger Pan and Dong Yan
Core Functionality
Beer
Accolades
Packaging Design Award Winner in 2018.
Silver Winner
Snow Breweries - Ying Xiong Pu Beer
Snow Breweries - Ying Xiong Pu is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Snow Breweries - Ying Xiong Pu is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Snow Breweries - Ying Xiong Pu is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Tiger Pan and Dong Yan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
View Winner ProfileWinner Client
China Resources Snow Breweries
China Resources Breweries Co., Ltd, also known as Snow Beer, founded in 1994, is company that specializes in production and management of beer. The company’s headquarters is based in Beijing, China. Currently Snow Beer owns more than 98 breweries, including Snow Beer and 30 other regional brands. 2016 the total sales of the company’s beers has surpassed 117million kiloliter, which takes up 26% share of the Chinese market of beer. Since 2011, the company’s sales volume and that of Snow Beer have both exceeded ten million tons and remained a steady increase.
Winner Brand
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Snow Breweries - Ying Xiong Pu BeerResources for Journalists
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Press Releases
Read the official press release announcing Snow Breweries - Ying Xiong Pu as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Snow Breweries - Ying Xiong Pu Beer's unique features, innovation, and impact.
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China Resources Snow Breweries
"Snow Breweries - Ying Xiong Pu Beer" - Silver A' Design Award Winner
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