Cutty Sark Packaging
Cutty Sark Packaging Packaging by Taali Creative is a winner of the 2017 Silver A' Design Award in Packaging Design.
Cutty Sark Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkCutty Sark Packaging Packaging
The outlook on the Scotch whisky segment in India is masculine. It is traditionally an expensive drink that symbolizes achievement and success. Taali Creative has taken its brief to create an India relevant packaging and brought focus on the Cutty Sark spirit and personality. The symbology of the shield, ship elements have been emphasized so the brand does not lose its character in its effort to relate to a local market. Contrasting colours were used to create shelf presence and visibility. To hold, the pack has a texture created with UV varnish which deepens the idea of a stormy sea.
Featured Design
Cutty Sark Packaging by Taali Creative
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2017.
Silver Winner
Cutty Sark Packaging Packaging
Cutty Sark Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Cutty Sark Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Cutty Sark Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Cutty Sark, Edrington
Edrington owns some of the leading Scotch whisky and spirit brands in the world, including Cutty Sark, The Macallan, Brugal, The Famous Grouse, Highland Park and Snow Leopard vodka. The origins of the company stretch back to the mid-nineteenth century, when William Robertson founded the Robertson & Baxter company in Glasgow. Edrington Kyndal India Pvt Ltd is a 50:50 JV between Kyndal Group and Edrington Distillers to bottle, market and distribute Cutty Sark blended scotch whisky in the Indian market. This is the first time Cutty Sark will be bottled outside of Scotland. The market for Scotch whisky is growing internationally. Edrington’s expertise in premium spirits, combined with Kyndal’s strong distribution, created a great opportunity to make Cutty Sark more accessible to premium consumers in the dynamic and growing India market.
Winner Brand
Taali Creative
Taali specializes in devising customized strategy, differentiated creative's and innovative packaging for the spirits and beverage industry. Our authentic research and a thorough understanding of market functioning sets us apart as an agency of choic
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Cutty Sark, Edrington
"Cutty Sark Packaging Packaging" - Silver A' Design Award Winner
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