Pepsi MetLife Stadium
Pepsi MetLife Stadium Exhibition by PepsiCo Design & Innovation, Pentagram is a winner of the 2015 Platinum A' Design Award in Advertising, Marketing and Communication Design.
Pepsi MetLife Stadium is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkPepsi MetLife Stadium Exhibition
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
Featured Design
Pepsi MetLife Stadium by PepsiCo Design & Innovation, Pentagram
Core Functionality
Exhibition
Accolades
Advertising, Marketing and Communication Design Award Winner in 2015.
Platinum Winner
Pepsi MetLife Stadium Exhibition
Pepsi MetLife Stadium is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Pepsi MetLife Stadium exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Pepsi MetLife Stadium is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Client
PepsiCo Design & Innovation, Pentagram
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Pepsi MetLife Stadium, an Exhibition designed by the highly esteemed PepsiCo Design & Innovation, Pentagram, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Exhibition now.
Pepsi MetLife Stadium ExhibitionResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Pepsi MetLife Stadium as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pepsi MetLife Stadium Exhibition's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Pepsi MetLife Stadium at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pepsi MetLife Stadium Exhibition.
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PepsiCo Design & Innovation, Pentagram
"Pepsi MetLife Stadium Exhibition" - Platinum A' Design Award Winner
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