Advertising Submission Requirements
When submitting to the Advertising Design Competition keep in mind that your submission will be evaluated on multiple dimensions, your advertising design is judged together with its art direction, audience research, strategy, effectiveness and presentation. Applicants should send high-resolution images of the advertising campaign from distinct perspectives, together with a textual presentation of their work. Main image is especially important and should either be an isolated image on white background or a highly professional photograph. In addition to images, screenshots, goals, objectives and case-studies could be uploaded as support documents. You may upload up to 45-seconds video or provide a link to a full length video or documentary.
Item | Dimensions | Format | Notes |
---|---|---|---|
Main Image Required |
JPEG | The Key Visual should encapsulate the core message of your advertising campaign with a high-resolution image that immediately grabs attention. It must convey the campaign's concept and stand out even as a thumbnail. A clean and distraction-free background, not necessarily white, will ensure the advertisement's elements are the focal point, effectively communicating the intended message at a glance. | |
Optional Image 1 Required |
72 DPI |
JPEG | Showcase Image 1 ought to display the advertising design applied across various media or formats, highlighting its adaptability. Whether it's print, digital, or outdoor media, this image should demonstrate how the campaign maintains its integrity and effectiveness across different platforms, illustrating the design's versatility in reaching the target audience. |
Optional Image 2 Recommended |
72 DPI |
JPEG | Showcase Image 2 should provide a closer look at the creative details or an alternative perspective of the advertisement. This could be a zoomed-in view of a key visual element, typographic detail, or an aspect that shows the thought process behind the campaign. The image should enrich the viewer's understanding of the design's depth and the meticulous attention given to its execution. |
Optional Image 3 Recommended |
72 DPI |
JPEG | Showcase Image 3 is expected to present the advertisement in its real-life context, showing the design in action within its intended environment. This could be an image of a billboard as seen on a busy street or a magazine spread, offering a glimpse into how the design engages with and impacts the audience in a natural setting. |
Optional Image 4 Recommended |
72 DPI |
JPEG | Showcase Image 4 should capture the audience's interaction with the advertisement or the response it elicits. This image might depict individuals engaging with the campaign or the aftermath of its influence, focusing on the advertisement's ability to connect with and leave a lasting impression on its viewers. |
Documentation PDF Document Highly Optional |
A4 Page Size |
Documentation for advertising entries should include a comprehensive overview of the campaign, from initial concepts to final execution. It should detail the strategy, target demographics, and the rationale behind creative choices, providing insight into how the advertisement aims to achieve its objectives and resonate with its intended audience. | |
Video Video / Audio File Highly Optional |
AVI | The video accompanying an advertising submission should highlight the campaign's narrative or showcase its key features, such as unique selling points or emotional triggers. It should be a concise yet compelling presentation that enhances the jurors' understanding of the campaign's scope and effectiveness, potentially including snippets of the advertisement in various formats or testimonials on its impact. |