Hoist
Hoist Bottle by Damien Moyal is a winner of the 2014 Iron A' Design Award in Packaging Design.
Hoist is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkHoist Bottle
Hoist is a 'true' isotonic beverage, and prides itself on this distinction, as competitors are hyper- or hypo- tonics, and thereby less effective in rehydration. Hoist was in a short, stout package that was not intended for beverage at all, and was rigged to accommodate the product. The brand picked up steam in the medical community, but wasn't competing as desired in the consumer space. Wanting to be a stronger contender (with growth potential) on the sports drink shelf, they engaged us in a redesign. We redesigned the primary pack (bottle), and updated their branding as well.
Featured Design
Hoist by Damien Moyal
Core Functionality
Bottle
Accolades
Packaging Design Award Winner in 2014.
Iron Winner
Hoist Bottle
Hoist is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Hoist is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Hoist is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Damien Moyal
Damien Moyal is Senior Design Lead for ScorCreative, the design studio located at Amcor Rigid Plastics R&D Center. As such, he drives design that is technically informed, brand-savvy, and poised for success. With access to the full complement of Amcor's renowned innovation and technical expertise, Damien and the design studio are able provide meaningful, sustainable and high-performance packaging solutions to consumers across the Americas.
View Winner ProfileWinner Client
ScorCreative
ScorCreative is an award-winning structural design studio. An agency dreamed up by Amcor Rigid Plastics, it’s safe to say we’ve got more than a slight love for and inclination toward plastics packaging, namely for food, beverage, spirits and personal care. We’re a multidisciplinary studio teeming with passion for great lines, growing brands, compelling stories, and (most of all) surprising, strategic problem solving. Our designers bring mojo from a vast array of backgrounds - from automotive and furniture design to brand architecture and interior design - and are redefining the culture, model, and expectations of a supplier-based design firm. And having an all-access pass to Amcor’s R&D facilities and expertise means our designs not only work for the brand and consumer, but are chock full of industry-leading innovation and performance technology.
Winner Brand
ScorCreative at Amcor
ScorCreative at Amcor is the structural design studio co-located at the Amcor Rigid Plastics celebrated R&D and Innovation center. We are an agency that delivers technically informed and brand-savvy packaging solutions to world-class brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Hoist, a Bottle designed by the highly esteemed Damien Moyal, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Bottle now.
Hoist BottleResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Hoist, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Hoist Bottle.
Press Releases
Read the official press release announcing Hoist as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hoist Bottle's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Hoist at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Hoist Bottle.
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ScorCreative
"Hoist Bottle" - Iron A' Design Award Winner
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