Fruit Bar
Fruit Bar Snack Packaging by Olha Takhtarova is a winner of the 2024 Iron A' Design Award in Packaging Design.
Fruit Bar is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkFruit Bar Snack Packaging
The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.
Featured Design
Fruit Bar by Olha Takhtarova
Core Functionality
Snack Packaging
Accolades
Packaging Design Award Winner in 2024.
Iron Winner
Fruit Bar Snack Packaging
Fruit Bar is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Fruit Bar is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Fruit Bar is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Olha Takhtarova
My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified. Vivid emotions make me an effective result for complex projects that lasted for months. Invested heavily and with much energy in them. To become a great designer, you must practice a lot. This is the only way to get experience. In order to create out-of-box solutions and be a real expert, you need to improve your skills constantly, move the bar upwards, step out of your comfort zone, learn new things, work on mistakes and improve your visual culture. Despite how good a specialist you are, if you do not know how to communicate with people, interact with them, you will not be able to sell your work.
View Winner ProfileWinner Client
SOTB and D
It is an award-winning branding agency specialized in Branding, Packaging, Illustration, and Web Design. We work with brands and startups from all over the world. Our goal is to make brands stand out with beautiful designs. We create unique branding experiences for our partners, helping them succeed.
Read The Inside Story
Discover in-depth story of the Fruit Bar, a Snack Packaging designed by the highly esteemed Olha Takhtarova, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Snack Packaging now.
Fruit Bar Snack PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Fruit Bar, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Fruit Bar Snack Packaging.
Press Releases
Read the official press release announcing Fruit Bar as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Fruit Bar Snack Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Fruit Bar at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Fruit Bar Snack Packaging.
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SOTB and D
"Fruit Bar Snack Packaging" - Iron A' Design Award Winner
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