Hangzhou Scenery
Hangzhou Scenery Mineral Water Packaging by Peng Guozhi is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Hangzhou Scenery is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkHangzhou Scenery Mineral Water Packaging
The packaging design for Hang Water drinking water stems from thorough strategic insights gained in the initial stages. Amid the fierce competition in the bottled water market, it's challenging for a new brand like Hang Water to gain a foothold. Recognizing an opportunity in the high-end drinking water market, the team understands that consumers not only seek the product itself but also value the cultural experiences it brings.
Featured Design
Hangzhou Scenery by Peng Guozhi
Core Functionality
Mineral Water Packaging
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Hangzhou Scenery Mineral Water Packaging
Hangzhou Scenery is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hangzhou Scenery is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hangzhou Scenery splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Peng Guozhi
Mr. Peng Guozhi, is a senior packaging designer and brand marketing consultant, cross-border marketing consulting, brand whole case, packaging design field. With the belief of "creating exciting products together with enterprises", Peng Guozhi pioneered the theory of "strategic packaging" to find definitive reasons for products to buy. Let packaging return to the strategic tool of brand management: "packaging is the product, packaging is marketing, packaging is the brand".
View Winner ProfileWinner Client
Peng Guozhi Strategic Packaging Studio
Peng Guozhi, a marketing strategy expert, senior designer, and pioneer of the "Strategic Packaging" theory in packaging design 4.0, has two decades of experience spanning marketing strategy consulting, brand planning, product development, packaging design, and more. Peng Guozhi asserts that although each brand may face seemingly complex and diverse marketing problems, there is a singular core issue. The goal of marketing strategy is to identify this core problem and provide the optimal solution, addressing the root cause rather than individual surface-level issues. In essence, all brand problems can be considered one problem, and the most crucial task is singular. Peng Guozhi's "Strategic Packaging" methodology, which he pioneered, prioritizes identifying the core problem of a brand before delving into the design. This approach ensures that precise strategic insights form the foundation for designing outstanding products, allowing excellent design to effectively present these great products.
Read The Inside Story
Discover in-depth story of the Hangzhou Scenery, a Mineral Water Packaging designed by the highly esteemed Peng Guozhi, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Mineral Water Packaging now.
Hangzhou Scenery Mineral Water PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Hangzhou Scenery as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hangzhou Scenery Mineral Water Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Hangzhou Scenery at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Hangzhou Scenery Mineral Water Packaging.
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Peng Guozhi Strategic Packaging Studio
"Hangzhou Scenery Mineral Water Packaging" - Bronze A' Design Award Winner
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