Moon and Chess
Moon and Chess Mooncake Packaging by Chen Di and Sun Sheng is a winner of the 2024 Iron A' Design Award in Packaging Design.
Moon and Chess is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkMoon and Chess Mooncake Packaging
Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Featured Design
Moon and Chess by Chen Di and Sun Sheng
Core Functionality
Mooncake Packaging
Accolades
Packaging Design Award Winner in 2024.
Iron Winner
Moon and Chess Mooncake Packaging
Moon and Chess is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Moon and Chess is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Moon and Chess is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Chen Di and Sun Sheng
Qi Bin,Chen Di,Zheng Qi, and Zhao Qingqing are a group of designers who currently devote to cultural products design, aiming to preserve and promote the traditional Chinese culture through creative designs.
View Winner ProfileWinner Client
Jiangsu Huani Cultural and Creative Group Co., Ltd.
Jiangsu Huani Cultural and Creative Group Co., Ltd. was established in October 2019. Since its inception, the Paint Your Culture team has consistently focused on the evolving preferences and attention trends of mainstream consumer groups. The company places a strong emphasis on combining creativity with business thinking, with a core focus on reaching consumers through brand IP (Intellectual Property) development. The company's approach revolves around achieving mental share and brand recognition by integrating creative strategies with the commercialization of brand IP. This strategy efficiently empowers brands to capture market share and enhance brand loyalty. Currently, the company has successfully developed a comprehensive business ecosystem that encompasses "brand strategic consulting + creative visualization/super IP + IP business operations + integrated marketing + cultural industry incubation.
Read The Inside Story
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Moon and Chess Mooncake PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Moon and Chess as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Moon and Chess Mooncake Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Moon and Chess at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Moon and Chess Mooncake Packaging.
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Jiangsu Huani Cultural and Creative Group Co., Ltd.
"Moon and Chess Mooncake Packaging" - Iron A' Design Award Winner
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