Yellow Crane Tower
Yellow Crane Tower Water Packaging by Jin Zhang is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Yellow Crane Tower is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkYellow Crane Tower Water Packaging
This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.
Featured Design
Yellow Crane Tower by Jin Zhang
Core Functionality
Water Packaging
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Yellow Crane Tower Water Packaging
Yellow Crane Tower is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Yellow Crane Tower is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Yellow Crane Tower splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Jin Zhang
Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.
View Winner ProfileWinner Client
Wuhan Sanbu Brand Design
Wuhan SANBU Brand Design focuses on providing customers with full brand design and product packaging design services. In the constant upgrading of the consumer market, Sanbu always aims to "making designs that convey feelings", uses culture and emotion to influence and touch consumers, and reshapes the brand and product packaging design that subverts convention and makes people fall in love at first sight for many consumer product enterprises. Services include: liquor, food, tea, coffee, dairy, catering, agricultural tourism, home furnishing, education and training, clothing and other fields, including Yellow Crane Tower, Yingbo Jinlongquan Beer, TsingTao Beer, Lijiang Shanlan Wine, Jiangjun Red Wine, etc.
Winner Brand
Sanbu Brand Design
Sanbu Brand Design is a strategic brand full case design and product packaging design organization founded by Mr. Zhang Jin, who has been continuously engaged in brand strategy, design, and practice for 15 years, in Wuhan in 2020.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Yellow Crane Tower, a Water Packaging designed by the highly esteemed Jin Zhang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Water Packaging now.
Yellow Crane Tower Water PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Yellow Crane Tower as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Yellow Crane Tower Water Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Yellow Crane Tower at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Yellow Crane Tower Water Packaging.
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Wuhan Sanbu Brand Design
"Yellow Crane Tower Water Packaging" - Bronze A' Design Award Winner
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