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Gatorade Fuel Rover

Gatorade Fuel Rover Sports and Beverage by PepsiCo Design and Innovation is a winner of the 2023 Bronze A' Design Award in Advertising, Marketing and Communication Design.

Gatorade Fuel Rover is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Gatorade Fuel Rover Sports and Beverage  by PepsiCo Design and Innovation Bronze Advertising, Marketing and Communication Design Award Winner 2023

Gatorade Fuel Rover Sports and Beverage

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Gatorade Fuel Rover Sports and Beverage  by PepsiCo Design and Innovation Bronze Advertising, Marketing and Communication Design Award Winner 2023
Bronze Advertising, Marketing and Communication Design Award Winner 2023 Gatorade Fuel Rover Sports and Beverage
Gatorade Fuel Rover designed by PepsiCo Design and Innovation
Gatorade Fuel Rover - Bronze Advertising, Marketing and Communication Design Award Winner
PepsiCo Design and Innovation's Gatorade Fuel Rover Sports and Beverage
Bronze Advertising, Marketing and Communication Design Award Winner 2023 Gatorade Fuel Rover Sports and Beverage
Gatorade Fuel Rover designed by PepsiCo Design and Innovation
Gatorade Fuel Rover - Bronze Advertising, Marketing and Communication Design Award Winner
PepsiCo Design and Innovation's Gatorade Fuel Rover Sports and Beverage

Featured Design

Gatorade Fuel Rover by PepsiCo Design and Innovation

Core Functionality

Sports and Beverage


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Bronze Winner

Gatorade Fuel Rover Sports and Beverage

Gatorade Fuel Rover is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Gatorade Fuel Rover is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Gatorade Fuel Rover splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Brand

PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

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Gatorade Fuel Rover Sports and Beverage  by PepsiCo Design and Innovation Bronze Advertising, Marketing and Communication Design Award Winner 2023

Read The Inside Story

Discover in-depth story of the Gatorade Fuel Rover, a Sports and Beverage designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Sports and Beverage now.

Gatorade Fuel Rover Sports and Beverage

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Gatorade Fuel Rover, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Gatorade Fuel Rover Sports and Beverage.

Press Releases

Read the official press release announcing Gatorade Fuel Rover as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Gatorade Fuel Rover Sports and Beverage's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Gatorade Fuel Rover at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Gatorade Fuel Rover Sports and Beverage.


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, the brand behind PepsiCo Design and Innovation's award-winning work Gatorade Fuel Rover Sports and Beverage, exemplifies the success that advertising, marketing and communication design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award,  has demonstrated its commitment to good design, innovation, and creative excellence.

"Gatorade Fuel Rover Sports and Beverage" - Bronze A' Design Award Winner


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