Lavazza Desea
Lavazza Desea Coffee Machine by Florian Seidl is a winner of the 2020 Platinum A' Design Award in Home Appliances Design.
Lavazza Desea is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkLavazza Desea Coffee Machine
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in two seperate groups – one for coffee and one for milk. The drinks can be personalized with boost functions for temperature and milk foam. Necessary service is indicated in the center with illuminated icons. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
Featured Design
Lavazza Desea by Florian Seidl
Core Functionality
Coffee Machine
Accolades
Home Appliances Design Award Winner in 2020.
Platinum Winner
Lavazza Desea Coffee Machine
Lavazza Desea is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Desea exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Desea is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Florian Seidl
Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
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Lavazza
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.
Read The Inside Story
Discover in-depth story of the Lavazza Desea, a Coffee Machine designed by the highly esteemed Florian Seidl, awarded with the very prestigious A' Home Appliances Design Award. Explore more about the intricate details and the story behind this unique Coffee Machine now.
Lavazza Desea Coffee MachineResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Lavazza Desea as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lavazza Desea Coffee Machine's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lavazza Desea at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lavazza Desea Coffee Machine.
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Lavazza
"Lavazza Desea Coffee Machine" - Platinum A' Design Award Winner
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