The Wild
The Wild Corporate Identity by Chao Xu is a winner of the 2020 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
The Wild is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkThe Wild Corporate Identity
This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious.
Featured Design
The Wild by Chao Xu
Core Functionality
Corporate Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2020.
Iron Winner
The Wild Corporate Identity
The Wild is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. The Wild is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. The Wild is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Chao Xu
Chao Xu graduated from UNSW with master degree of Architecture design. Due to her architecture education background, she specialized in how to analysis all the design projects with comprehensive and rational thinking. As a graphic designer, she always fights for the most acute but sensational design solution to a complex problem, she believe a juicy design is the fruit of a profound interestingness.
View Winner ProfileWinner Client
AhnLuh Luxury Resorts and Residences
Ahn Luh is an urban resort brand that epitomizes a contemporary China meaningfully influenced by a long history of cultural traditions. Ahn Luh reflects how tradition and modernity can intertwine to present an original, urban resort concept.
Winner Brand
Inbetween creative
we are a brand design agency which focus on corporate identity design, logo design and package design.
View Brand ProfileRead The Inside Story
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The Wild Corporate IdentityResources for Journalists
Press Kit Downloads
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Press Releases
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Media Showcase
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AhnLuh Luxury Resorts and Residences
"The Wild Corporate Identity" - Iron A' Design Award Winner
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