Over 420 million children live in war-ravaged countries today. Their world is one of destruction, desolation and despair - something that's entirely unimaginable in peaceful countries. Directed at parents in peaceful countries, Alphathreat sheds light on the atrocities that these children are subjected to. It reimagines the English alphabet to achieve this. With a spread dedicated to each letter of the alphabet, Alphathreat highlights the plight of these children. Each spread consists of an illustration that resembles a letter, a nursery rhyme and a fact tying them together.
Rasesh Patkar is a copywriter who secretly wishes to be a decent art director too. His time at Miami Ad School, Hamburg is helping him work towards this dream of his.