This project is in hectic city Hong Kong, around 140 square meters with 2 floors, 21/F is the retail area and 20/F is the spa area. The design concept is to in line with the youthfulness image of INUF, different shades of green and red are applied to highlight the nature and feminine side of the brand which topped the brand with a vibrant feeling. Linear lines with a high contrast of colour usage are the design elements of this store. Visually, this will make the utmost of high ceiling condition and improve the oppression feeling of the narrow space.

Ryan Cheung and Christine Tsui established their company in late 2015, they are a couple and passionate about design. So, after working in the interior design field for more than 10 years, they decided to start up their own business with their insights and perspective of the design, in order to achieve their ambition of design. After started up their company around a year and a half, they had won 2 silver awards in A’ Design Award & Competition, this is international recognition and giving them encouragement and motivation to keep going on the design path. They both put all the effort of time and spirit on the design, being a part of the designer in Hong Kong, they hope they could do the best for design and getting more and more people to acknowledge about their design. “Design is always being a part of our life, better interior design will improve the quality and habit wherever that people to live or stay.”

I Never Use Foundation (INUF) Breakfast Club is a mindful and earth-conscious lifestyle concept store located in the midst of hectic TST Hong Kong. "The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing" － Albert Einstein There is so much beauty in the world and we need to act in order to preserve it. That is why INUF Breakfast Club is a firm supporter of conscious consumption for our mindful consumers. The MIND BODY SPIRIT products we create and brands we select are high quality without the use of toxic chemicals, cruelty free, ethically proven, and committed to positive social and environmental impact.