Fling is a young startup with big ideas for disrupting the social media industry by providing users with a gateway into other people’s lives. The new logo was to represent the uniqueness of personality. This was key to reflecting the users of the app, each having their own reason and perspective when sending a message (Fling). The custom script typeface gives the word mark a personality of its own, also injecting youthfulness and attitude. The connection of letters conveying social connection and the journey of a message. The Paper plane, a symbol that epitomises fun, and without bounds.

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Fling is a young start-up with big ideas for disrupting the social media industry by providing users with a gateway into other people’s lives. This is done by creating the first truly random social media app that allows anyone from anywhere to connect with anyone from anywhere and share their moments.