Cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of Cheetos within an new design that is driven by the iconic C. This versatile brand mark is both contemporary and playful in attitude, without loosing the playful essense of Chester, the brands world renowned mascot. In line with the heritage of the brand the design focuses on attention to detail and meticulous execution.

Cheetos® are available in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences. In Mexico Cheetos® are a beloved cheesy treat thats fun for everyone! You just can’t eat a Cheetos® snack without licking the signature “cheetle” off your fingertips. And wherever the CHEETOS® brand and signature flavors go, cheesy smiles are sure to follow.