The website tells the story of the product, from the concept to the final product. It has technologies that showcase the most relevant features of the product, such as animations to show that the product has adjustable height and that the summer bike that transforms into a snow bike in winter and renders for the rest of the features. There is a custom module built to show how the bike can be customized with color combinations and accessories or browse through the custom color schemes created for the product. The website has, also, 360° views for both variants of the product.

More than twenty years of experience in designing objects for the masses taught this designer some valuable lessons in what people need and want for bringing quality of life improvements in their life. This designer approaches the design process with the intention to make things smarter in use, improving or redesigning the basic functionality. He is especially interested in bringing great functionality while designing beautiful objects. Probably the most important aspect of his designs is making the objects affordable and accessible to more and more people

Hoopa Transform represents the idea of reconnecting the parent with the child through a design object that would immediately arouse the interest of the little ones. The result is a dynamic, mobile, exciting, playful object that would stimulate the imagination of the little ones: a bicycle. Their first bike.