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Interview with Sana |
Home > Designer Interviews > Sana |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sana (S) for A’ Design Award and Competition. You can access the full profile of Sana by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
S: I got into the design realm by coincident, and then I understood the power of self-expression through design and making.
FS: Can you tell us more about your company / design studio?
S: El_Masnad was my thesis design study. Now, I am in the path to discover ways and tools to bring more concept og living on the floor to reality.
FS: What is "design" for you?
S: Design is empowerment.
FS: What kinds of works do you like designing most?
S: I love to explore the concept of floor as living space and make more fun Lounge Carpets.
FS: What is your most favorite design, could you please tell more about it?
S: I love to explore the concept of floor as living space and make more fun Lounge Carpets.
FS: What is your favorite material / platform / technology?
S: I am interested in computational design. I am now advancing my scripting skills using the famous Grasshopper software for Algorithmic Aided Design. I was exploring a lot with it,and actually, the stitching pattern on El_Masnad is an artistic representation of graph of information. Specifically, it is about Saudi women.
FS: When do you feel the most creative?
S: At 3:00 a.m. weather in my dreams or awake. 3am is when dreamers go to work.
FS: Which aspects of a design do you focus more during designing?
S: I try to focus on the Human-Centered aspects, and I try not to neglect, as much as possible, the environmental friendly aspects.
FS: What kind of emotions do you feel when you design?
S: Meditative
FS: What kind of emotions do you feel when your designs are realized?
S: Humbled
FS: What makes a design successful?
S: For my designs, I think when it can give back to community and culture.
FS: When judging a design as good or bad, which aspects do you consider first?
S: Appearance
FS: How do you think the "design field" is evolving? What is the future of design?
S: Smart material and programming.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
S: The last one was Grand Design Exhibition Bologna Design Week. The next one, is Decofair in Jeddah, Saudi Arabia.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
S: Nature, people, trends and Zaha Hadid.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
S: I live in L.A. a wonderful place, however, I grew up in Dammam, Saudi Arabia. Awonderful place too. I loved it.
FS: How do you work with companies?
S: I haven’t yet.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
S: Designers are beauty makers, so they can help you emphasize or your beauty in creative ways.
FS: Can you talk a little about your design process?
S: 50% research, 25% thinking & 25% doing
FS: What are 5 of your favorite design items at home?
S: My travelling bag, wii, my mascara packaging design, how my bed positioned so I can see the full moon at 10 p.m. every month
FS: Can you describe a day in your life?
S: Not a day is similar to the next. there really an absence of routine.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
S: Do not stay up late, if you figured out how, teach me!
FS: From your perspective, what would you say are some positives and negatives of being a designer?
S: Cons, Staying up late. Pros, finding your own independent voice.
FS: What is your "golden rule" in design?
S: Stay up late, I don’t know any other way :-D
FS: What skills are most important for a designer?
S: Research and analytical abilities.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
S: 29.First, Sugar. Rhino, Grasshopper – Photoshop. Re-Thinking seating book by Peter Opsvic.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
S: I don’t, I just isolate myself from people.
FS: How long does it take to design an object from beginning to end?
S: It depends.
FS: What is the most frequently asked question to you, as a designer?
S: “Which color should I pick for my bedroom?” ;-p
FS: Who are some of your clients?
S: Saudi Design Week, Dubai Design Week, Rushaid, Waed, Ashary and Art direction.
FS: What type of design work do you enjoy the most and why?
S: The work that has a balance between the physical, like in making, and the intellectual, like in coming up with the concept.
FS: What are your future plans? What is next for you?
S: Make more floor furniture.
FS: Do you work as a team, or do you develop your designs yourself?
S: I work by myself, however, I look forward to meet other designer and team up with them in fun group projects.
FS: Do you have any works-in-progress being designed that you would like to talk about?
S: I am currently working on a small, but fun job. I am creating an interactive design for a Partí™ in an architectural conference to show case their patterning abilities.
FS: How can people contact you?
S: By e-mail
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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