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Interview with Nicola Zanetti |
Home > Designer Interviews > Nicola Zanetti |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Nicola Zanetti (NZ) for A’ Design Award and Competition. You can access the full profile of Nicola Zanetti by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
NZ: I started my studies as an engineer but I quickly understood that I was looking for a more human centered view of the project. I moved to Industrial design university in Milan where I found the right way to project a product from different point of view, usability, engineering, marketing, ethic.
FS: Can you tell us more about your company / design studio?
NZ: T&D is a new company generated from the business units I funded in other countries, to better follow Chinese market. Mixed staff Chinese/European can understand local manufacturers and international brands needs and release good projects that match the designed market.
FS: What is "design" for you?
NZ: A way to look at things. Always see beauty in everything and how to improve it use.
FS: What kinds of works do you like designing most?
NZ: Small products, appliances for home or personal use.
FS: What is your most favorite design, could you please tell more about it?
NZ: Probably an aroma diffuser but I will not tell you which one.
FS: What was the first thing you designed for a company?
NZ: A cookware set for Bialetti. I was so proud to see a sketch as a real product on the shelf.
FS: What is your favorite material / platform / technology?
NZ: I like design appliances so plastic generally is the most used in my projects but I really enjoy design silicone products.
FS: When do you feel the most creative?
NZ: Everytime I get into the details.
FS: Which aspects of a design do you focus more during designing?
NZ: Feasibility and usability.
FS: What kind of emotions do you feel when you design?
NZ: Interest then proudness if it is coming out as a good design, I give up if the project is not going on as I expected and then after a break I come back on it.
FS: What kind of emotions do you feel when your designs are realized?
NZ: Proudness and good vibes to start a new challenge
FS: What makes a design successful?
NZ: Outlook and usability for sure. All other matters comes after this.
FS: When judging a design as good or bad, which aspects do you consider first?
NZ: Can push right ideas to the client but the market is who has the real power to change the production way.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
NZ: Design is going to became a word that describe a creative work on all stages of product planning and project
FS: How do you think the "design field" is evolving? What is the future of design?
NZ: Other well designed products are a great start. Looking at needs of people is also a good point to start design a product.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
NZ: I use a pragmatic approach that use the product to make business. Actually clients want to sell and people will buy if feels emotions when seeing or using a product.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
NZ: Italy, the place where many cultures mixed . Design culture is deep and creativity is high but I feel Italian designers need to improve their creativity with some culture from more rational countries like Germany, Korea or Japan.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
NZ: We try to open a dialogue with our clients, in order to design together. We try to see the product from a commercial point of view first and usability. Outlook comes step by step.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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