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Interview with Julia Subbotina |
Home > Designer Interviews > Julia Subbotina |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Julia Subbotina (JS) for A’ Design Award and Competition. You can access the full profile of Julia Subbotina by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
JS: I had always thought that I would become a lawyer, an attorney or a journalist, but not a designer! However, one time, I was having a conversation with my teacher and it drastically changed my life! I realized that I wanted to be an architect. Then, once I was already working on architectural objects, I began to design things.
FS: Can you tell us more about your company / design studio?
JS: My studio provides the client with the opportunity to quickly and efficiently acquire a rational layout and unique design.
FS: What is "design" for you?
JS: Design for me is an aesthetic image of being that identifies a person, a society and a country according to how they see it.
FS: What kinds of works do you like designing most?
JS: I am a great inventor, but everything that enters my head is due to the tasks that the customer sets before me. These tasks arise at the stage of design. I like to make layouts, at these moments new thoughts and projects are born.
FS: What is your most favorite design, could you please tell more about it?
JS: I love everything that I work on. My heart and soul go into all of my projects.
FS: What is your favorite material / platform / technology?
JS: I like new technologies, therefore when the project involves a lot of equipment, it’s impossible to do without technology.
FS: When do you feel the most creative?
JS: When making planning decisions.
FS: Which aspects of a design do you focus more during designing?
JS: Furniture arrangement, evacuation of people, technology, engineering, construction and much more – you need to keep many aspects in mind at once, in order to eventually realize what the customer wants.
FS: What kind of emotions do you feel when your designs are realized?
JS: When designing an object, I immediately subordinate it to the implementation by the customer.
FS: What makes a design successful?
JS: Culture and an integral image.
FS: When judging a design as good or bad, which aspects do you consider first?
JS: Evaluation of the customer.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
JS: The designer shall introduce aesthetics to the society. Looking at things in a different light helps us to become multifaceted and correct.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
JS: I am inspired by my customers. When people trust me with interesting objects, it is very valuable for me and of course, it inspires me to ideas and action!
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
JS: In any design it is the person who matters and I reserve him/her the main role. The style is chosen by the client and I have to implement it making the space comfortable.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
JS: I live in Moscow, but I do not believe that the cultural heritage can strongly affect my perception of the world.
FS: How do you work with companies?
JS: In an orderly manner and according to the contract and plan.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
JS: Companies should choose those whom they can trust with an object, because in the process of work unpredictable situations always emerge to which one needs to adapt.
FS: Can you talk a little about your design process?
JS: I use BIM technologies when I am designing.
FS: Can you describe a day in your life?
JS: My work day begins with reading mail and answering it. When I'm in the middle of designing an interior, I start with that. During the day I design, write tasks for my assistance and answer phone calls of subcontractors and clients. I think my daily routine is similar to my fellow designers. At the end of the day I go running during which I come up with the right decisions and new ideas.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
JS: Designers, do participate in competitions! It encourages not only you yourself, but also clients thinking of hiring you. It is always difficult in the beginning of your professional career. Life requires from professionals to give it their all, so at first it might seem like this is not for you. But do not give up. After 30 you’ll usually start to see good rewards. Before that I was getting more experience, did work which was interesting to me and which could further my development. Financial rewards were secondary to me, the knowledge was the important part. My advice to young millennial designers is to immerse yourselves into different kinds of work. Create an Instagram page and put up a digital portfolio where you could show off your interests. This portfolio will serve to communicate your identity and the clients will have an easier time to analyze your dedication and competence.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
JS: At first glance, the designer seems to be a very frivolous and freedom-loving profession and this is partly true, but behind it there is a great and persistent work that results in the in the ability to commute knowledge in different areas into something aesthetically valuable for a human life.
FS: What is your "golden rule" in design?
JS: I always think about the comfort of the person.
FS: What skills are most important for a designer?
JS: To be hardworking and to try to cover different areas of design in your work
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
JS: I have been using Revit for over 6 years when designing my projects.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
JS: You need to properly organize your working time and to understand that between each stage of design there is a stage of coordination with the customer. While the customer thinks, I start to do another project or devote my time to my family.
FS: How long does it take to design an object from beginning to end?
JS: The main thing is to organize your work properly and to have an idea in mind before beginning, then the path will be clear and the journey quick.
FS: What is the most frequently asked question to you, as a designer?
JS: Question: Can you do it yesterday?
FS: What was your most important job experience?
JS: All objects are important to me and teach me a lot.
FS: Who are some of your clients?
JS: My clients are commercial organizations and private persons.
FS: What type of design work do you enjoy the most and why?
JS: I like to make layouts, these are the times when new thoughts and projects are born.
FS: What are your future plans? What is next for you?
JS: Design is a vast field! I am always growing as a designer! In the future I plan to launch my own lineup of office furniture, floor tiling “Volk” and lamps “Arlekino”. I have already started designing those. For the time being I do my day to day work and I dream of creating a project for a major DNA lab, and I’ll put all my experience and creativity into it!
FS: Do you work as a team, or do you develop your designs yourself?
JS: I develop projects on my own, but I certainly have a team of assistants.
FS: Do you have any works-in-progress being designed that you would like to talk about?
JS: At the moment, I am designing a lot of commercial projects. I have really plunged into this environment and I’m enjoying creating things in it.
FS: How can people contact you?
JS: Tel.1: +7(916)374-17-13Tel.2: +7(977)544-81-00https://www.juliasubbotina.com/ Skype: juliasubbotinaWhatsApp: 8(916)374-17-13 Viber: 8(916)374-17-13 Инстаграм:_juliasubbotina_Faсebook: https://www.facebook.com/ulia.subbotina julia1309work@bk.ru
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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