DESIGN NAME: C'YiShu
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
OPERATION / FLOW / INTERACTION: Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
PROJECT DURATION AND LOCATION: The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Printing silver Hot stamping white Specialty paper Metal laser Hollowing
SPECIFICATIONS / TECHNICAL PROPERTIES: Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ,envelope100mmx200mm,File pocket180mmx250mm,Work card70mmx10mm,Brooch20mmx22mm
TAGS: visual communication design
RESEARCH ABSTRACT: The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
CHALLENGE: Find the appropriate design language to reflect the connotation of the industry and brand
ADDED DATE: 2019-09-10 09:14:20
TEAM MEMBERS (1) : WangZhiqi
IMAGE CREDITS: Wang Zhiqi, 2019.
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