DESIGN NAME: Honore Douro Packaging
PRIMARY FUNCTION: Wine Packaging
INSPIRATION: The Honore project salutes the men and women who, over the centuries, have invested in cultivating vineyards and crafting sublime and genuine wines of Quinta do Crasto, as Honore Douro. The current owners of this estate are proud to display the Honore et Labore motto (with honour and work) adopted by their ancestor Constantino de Almeida. The lines and the landscape of the Douro valley, where the estate stands guard, are reflected in this commemorative packaging and were its major inspiration.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: To sign more than 400 years of history of Quinta do Crasto, an emblematic Portuguese estate from Douro with wines recognized worldwide, and also the centenary of the purchase of Quinta do Crasto by Constantino de Almeida, Omdesign created and produced Honore Douro, a special edition, limited to 1615 magnum bottles of an exceptional blend of Vinha Maria Teresa and Vinha da Ponte, the two most prestigious Quinta do Crasto wines.
OPERATION / FLOW / INTERACTION: To gather the uniqueness of Quinta do Crasto in a commemorative packaging, there were chosen specific elements, as valchromat and the black tones, that reminds us of the schist, a typical rock of the Douro soil. The book, in addition to the gorgeous pictures of the estate, also has a selection of finishes, carefully chosen to demonstrate the exclusivity and expertise of Quinta do Crasto, as varnishes, special cutting and fine paper.
PROJECT DURATION AND LOCATION: This project was started in 2015 in Porto (Portugal) and finished in December 2019.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The exterior packaging is made in valchromat that reminds us of the schist, a typical rock of the Douro soil. Inside, there is a sample of the book of Quinta do Crasto and a magnum bottle of Honore Douro, a very special blend that gathers, for the first time, Vinha Maria Teresa and Vinha da Ponte, two prestigious wines of Quinta do Crasto. The bottle has in its label a resin frame and lines whose relief illustrates the geography and terrace of Douro.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 360 mm x Depth 125 mm x 430 Height mm.
TAGS: Omdesign, Quinta do Crasto, Honore, Luxury Packaging, Portuguese Design, Portugal, Douro, Wine Design, Special Edition, Port Wine
RESEARCH ABSTRACT: Quinta do Crasto is celebrating its 400th anniversary and decided to give life to the motto Honore et Labore (with honour and work), adopted by their ancestor, as they created the Honore project, that pays homage to all those that, since 1615, invested in cultivating the vineyards and creating authentic wines. This commemorative edition reflects the lines and the landscape of the Douro valley as well as the schist, a typical rock of the Douro soil. Inside, there is a sample of the book of Quinta do Crasto and a magnum bottle of Honore Douro, a very special blend that gathers, for the first time, Vinha Maria Teresa and Vinha da Ponte, two prestigious wines of Quinta do Crasto.
CHALLENGE: The main challenge was to create a differentiating packaging, able to perpetuate more than 4 centuries of Quinta do Crasto history and to mirror their identity and values, that could also remind us of the schist, a typical rock of the Douro soil.
ADDED DATE: 2019-02-25 11:23:47
TEAM MEMBERS (1) :
IMAGE CREDITS: Omdesign
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