DESIGN NAME: Find Some Time
PRIMARY FUNCTION: Advertising Campaign
INSPIRATION: The idea is to present distance education courses as an alternative for people who can not attend or finish college due to lack of time.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Uninassau is a higher education institution that is part of the Ser Educacional Group, one of the biggest in Brazil. For this Distance Education campaign, the prints show characters that even choked by a routine situation find time to study.
OPERATION / FLOW / INTERACTION: Posters, magazine and journal ads, as well as OOH materials.
PROJECT DURATION AND LOCATION: Project duration was from September 2018 to March 2019.
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PRODUCTION / REALIZATION TECHNOLOGY: Offset and digital printed poster materials.
SPECIFICATIONS / TECHNICAL PROPERTIES: 48x64cm
TAGS: Distance Education, Illustration, Chart, Uninassau
RESEARCH ABSTRACT: The illustration were a handmade illustration at first. All the details and elements of each one were thought to transport the audience to the very universe of each character.
CHALLENGE: Since illustrations were approved, they was transferred to the computer as a line art drawing for coloring, texturizing, put lights, shadows and volume, in a meticulous work that took 2 (two) months for the illustrator to finish it as we wanted.
ADDED DATE: 2019-02-15 14:26:48
TEAM MEMBERS (17) : CEO: Luiz Augusto Filho, VP, Operations: Ludmila Canto, VP, Creative: Lenilson Lima, Creative Consultant: Daniel da Hora, Account Manager: Ludmila Marques, Account: Laíza Freitas, Planning: Cida Araújo, Copywriter: Diego Koury , Art Director: Eduardo Fialho, Illustrator: Doug Lira , Media: Cleyton Muniz , Producer Manager: Waydna Wanderley, Producer: Karol Myller, DTP: Rosalvo Pereira , Approval: Andreia Vieira, Approval: Alaide Oliveira and Approval: Bruno Moura
IMAGE CREDITS: Agência Um, 2018.
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