Givo Gift Card Exchange by Weiping Cai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Givo PRIMARY FUNCTION: Gift Card Exchange INSPIRATION: While gift cards immensely popular, billions remain unused each year. Motivated by the desire to bridge this gap and provide a solution, I conducted extensive research revealing common barriers to gift card utilisation. Additionally, rising living costs will drive people to seek money-saving solutions. This drove us to develop a marketplace platform that enables users to exchange, resell, and regift gift cards, addressing prevalent challenges in the resource sustainable society. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Givo is an all-in-one gift card application that allows users to exchange, buy or sell gift cards, as well as store newly acquired or current gift cards. The core functionality revolves around the marketplace, enabling users to exchange unwanted gift cards for other gifts cards. Givo uses machine learning and intelligent algorithms to match users together according to these preferences. Furthermore, users can manage their current or acquired gift cards using the digital wallet. OPERATION / FLOW / INTERACTION: Please see the video link for interaction details: https://vimeo.com/91 PROJECT DURATION AND LOCATION: The project started in March 2022 in Bath, UK and finished in Feb 2024 in London, UK. |
PRODUCTION / REALIZATION TECHNOLOGY: In the production/implement SPECIFICATIONS / TECHNICAL PROPERTIES: Technical details: Our platform facilitates gift card redemption across multiple formats, encompassing physical cards, vouchers, digital codes, and seamless integration with mobile wallets. Procedure: Users have the option to manually input gift card details or scan the card's barcode for swift addition. Our robust backend database verifies the authenticity of every uploaded gift card, ensuring a secure and reliable process. Security measures: We employ stringent security protocols, including encryption, identity verification, and fraud detection, safeguarding user information and financial transactions. Partnering with major brands grants us access to original gift card data, bolstering verification credibility. Furthermore, our registration procedures demand real identity information, deterring online fraud. As an additional layer of protection, we act as a transaction intermediary, holding funds until sellers confirm receipt of goods. Compatibility: Our gift card redemption system caters to a diverse user base, supporting various devices and operating systems such as mobile phones (including Apple/iOS), web browsers, and wearable technology. TAGS: Sustainable Design, Innovative Design, Social Design, App Design, Wearable Design RESEARCH ABSTRACT: Gift cards are increasingly popular gifts, offering recipients the freedom to choose what they desire. In 2019, nearly 60% preferred gift cards over other presents, with projections indicating a potential tripling of the industry's value by 2027. Despite this, billions worth of gift cards go unused each year. Our survey found that 65.2% of respondents received or purchased gift cards in the past year, yet 47.8% never utilized them. Reasons for non-use included forgetfulness (78.3%), expiration (52.2%), and having cards for unused brands (52.2%). Other factors included inconvenience (47.8%), perceived overpricing (30.4%), and complex redemption processes (26.1%). With the rising cost of living and inflation, the need to recycle gift cards has become paramount to conserve resources. CHALLENGE: The most challenging aspect was balancing user convenience with security and privacy considerations. Creatively, designing an interface intuitive enough for seamless gift card usage while ensuring robust data protection demanded innovative solutions. Research-wise, understanding diverse user behaviors and preferences required extensive data analysis and user feedback incorporation. External factors, including evolving laws and technological advancements, influenced feature implementation and user data handling. Internal factors, such as historical perspectives on user trust and social expectations of digital platforms, guided ethical decision-making in design and development. Overcoming these obstacles involved interdisciplinary collaboration and iterative refinement to create a user-centric and secure platform. ADDED DATE: 2024-02-28 17:47:40 TEAM MEMBERS (1) : IMAGE CREDITS: Image #3: Photographer Weiping Cai, Givo, 2022. Image #4: Photographer Asael Peña, Uplash, 2019. |
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| Visit the following page to learn more: https://kaiacai.webflow.io | |||||
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NAME: Weiping Cai PROFILE: Kaia (Weiping Cai) originates from Fujian, China, and is based in London, England, where she operates as a UX designer and interactive installation artist. Following her 2022 graduation from the University of Bath with a master's in human-computer interaction, Kaia delves into the realm of digital experience to bridge perception and life. Through her electronic experience programs, she dives into social imbalances, marginalised organisations and human welfare issues, using digital technology as a conduit for discussion and problem-solving across a variety of contexts. |
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Givo Gift Card Exchange by Weiping Cai is Runner-up for A' Design Award in Mobile Technologies, Applications and Software Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Weiping Cai. · Click here to register inorder to view the profile and other works by Weiping Cai. |
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