DESIGN NAME: Chick Coin
PRIMARY FUNCTION: Motion Graphic Design
INSPIRATION: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
OPERATION / FLOW / INTERACTION: It's a video with no interaction or special operative instructions.
PROJECT DURATION AND LOCATION: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
FITS BEST INTO CATEGORY: Movie, Video and Animation Design
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PRODUCTION / REALIZATION TECHNOLOGY: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
SPECIFICATIONS / TECHNICAL PROPERTIES: 1920 x 1080px(FHD) / 40s / 24fps
TAGS: Animation, Illustration, Motion, Money, 2D, Advertising
RESEARCH ABSTRACT: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
CHALLENGE: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
ADDED DATE: 2021-11-19 02:43:31
TEAM MEMBERS (14) : Director: Chen-Han Chiang, Producer:Sunkaikai, Art Director:Hsuan-Yu Hsu, Ideation:Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei, Storyboard:Hobei, Graphic Design:Both Li, Lead Motion Design:Hobei, Motion Design:Yi Hsuan, Lin, Lead Cel-Animator:Both Li, Cel-Animator:TJ Wang, kokko lin, Singing:Apay Chi, Ping Hsu, Lyrics:Apay Chi, Composer:Apay Chi and Music production:Ping Hsu
IMAGE CREDITS: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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