Hitachi India Experience Center by D'art Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hitachi India PRIMARY FUNCTION: Experience Center INSPIRATION: It was the rush through the veins when we were asked to create an interesting storyline around Hitachi India product line. Like it was never done before, we have to curate that from the scratch. The factor of retaining the unique footfall at the experience center was the initial driving force behind the entire inspiration. Making it from the tip of the pencil, yes, we got creative influence throughout the design journey. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design combines both unique product experiences with unique visual communication. Through 3D visuals, the whole demonstration became picture perfect for the root approach of Live Product Experience in a Live Environment. This design also possesses the capability of making the consumer interact with products in the LIVE space and time. We have provided enough breather to the design by activating the products in segregated spaces. Hence, the reason to believe gets popped out through the real time working of the project. OPERATION / FLOW / INTERACTION: At first place, decisions for the operational flow was to be made firm about choosing the Product Zone approach. To activate the product in the Live Environment, M Shaped layout flowed very well with the approach to enhance the shopper journey, educative visibility with high conversions in business. It was not easy to bay out the USP and RTBs with the product line of Hitachi India. With all that hassle, the real time trigger for the purchase decision was achieved. PROJECT DURATION AND LOCATION: The project started in November 2020 and was completed in January 2021 in Kadi, Gujarat, India. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The production mirrored the connectivity approach between the design and live working visualization. To drive the experience rush in the veins, the product should be moved on the activated verges, influencing the realization factor of the entire project. Thus, a controller monitor is placed to carter that activation and drive the experience pulse. It also helps in understanding the different segregations through visuals. SPECIFICATIONS / TECHNICAL PROPERTIES: Total floor area : 700sqft TAGS: Retail Space, Experiential Design, Retail Space Design, Experience Center RESEARCH ABSTRACT: From creating an interesting visual storyline in a live environment to the M Shaped layout incorporating the product experience and their demonstration to enticing the unique footfall with a product zone approach, all the critical features are amalgamated together to bring out this design that possesses the excellence and Reason to Believe in the brand and our design itself. CHALLENGE: This type of communication of the high technical products never existed before for Hitachi India. The language inclusive of design to experience with self explanation, self demonstration in a live environment was a challenge accomplished. Keeping the high conversion rates with a complete 100 percent journey of the experience center restraining the boring and traditional way of commuting the whole design, that too from the scratch. ADDED DATE: 2021-10-01 15:18:47 TEAM MEMBERS (4) : Global Design Director: Sameer Khosla, Global Design Strategy: Syed Shahnawaz Zaidi, Global Operations Director: Deepak Kumar and IMAGE CREDITS: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2021. Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2021. Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2021. Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2021. Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2021. Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2021. PATENTS/COPYRIGHTS: JATIN TRIVEDI, 2021. |
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| Visit the following page to learn more: http://www.dartdesign.in | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hitachi India PROFILE: India is undergoing a rapid transformation empowering its citizens than ever before. Hitachi India has been a committed partner in India’s sustainable growth story. Hitachi Group in India with its strong and growing foothold, manufacture and supplies a diverse range of business and consumer products, services and solutions. |
| AWARD DETAILS | |
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Hitachi India Experience Center by D'art Design is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with D'art Design. · Click here to register inorder to view the profile and other works by D'art Design. |
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