Pop Pop Santa Village by TIST |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pop Pop PRIMARY FUNCTION: Santa Village INSPIRATION: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces. OPERATION / FLOW / INTERACTION: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience. PROJECT DURATION AND LOCATION: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea |
PRODUCTION / REALIZATION TECHNOLOGY: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights. SPECIFICATIONS / TECHNICAL PROPERTIES: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea TAGS: Winter, Christmas, Jordy, Santa RESEARCH ABSTRACT: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience. CHALLENGE: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more. ADDED DATE: 2020-02-28 05:47:26 TEAM MEMBERS (1) : TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk IMAGE CREDITS: TIST, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: TIST PROFILE: TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value on many corporate and individual brands under the evolving media frame and variously changing marketing environment. TIST is harmoniously operating two different business scopes of DESIGNTIST, which puts intention point at improving values of company brands, and TIST&CO, which targets to make individual lifestyle more valuable. |
| AWARD DETAILS | |
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Pop Pop Santa Village by Tist is Winner in Event and Happening Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with TIST. · Click here to register inorder to view the profile and other works by TIST. |
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